Featured case study · eRecruiter
Moving to HubSpot.
Rethinking how marketing works.
eRecruiter needed to keep marketing moving while replacing Pardot. Together, we prioritised an MVP, rebuilt essential processes and helped the team take ownership of HubSpot.
MVP first
Essential processes up and running
Less manual work
Behaviour-based audience targeting
Team ownership
One-to-one sessions and team training
Initiating 9 Enterprise Deals with ABM
Turned a broad market into a tight Target Accounts List— driving 9 enterprise meetings within a 3-month campaign.
€250K Revenue in 3 Months with Account-Based Selling
Generated €250k in revenue using personalized outreach, account-based advertising, and webinars.
Outbound Acceleration with ABM Ads
Generated 37 SQLs using LinkedIn Ads, Google PPC, and parallel outbound to warm and convert target accounts.
Account-based marketing strategy
From cold outreach to focus engagement with a detailed ICP, account list and relevant messaging.
Funnel-Based Marketing & Content Strategy
One design sprint, SEO audit, and a funnel-based content plan to turn expertise into a pipeline.
HubSpot Portal Audit
Set up target-account reporting in HubSpot, launched new landing pages and a newsletter to capture demand.
HubSpot Implementation + Demand Generation Strategy
Turned a one-person marketing effort into a scalable funnel, generating 58 qualified leads and 3 six-figure deals in ~3 months.