Featured case study · eRecruiter
Moving to HubSpot.
Rethinking how marketing works.
eRecruiter needed to keep marketing moving while replacing Pardot. Together, we prioritised an MVP, rebuilt essential processes and helped the team take ownership of HubSpot.
MVP first
Essential processes up and running
Less manual work
Behaviour-based audience targeting
Team ownership
One-to-one sessions and team training
eRecruiter: a HubSpot migration built around better processes
How eRecruiter prioritised an MVP, redesigned marketing processes and reduced manual work while moving from Pardot to HubSpot.
Migrating to HubSpot for 360° Customer View
How Trans.EU migrated from a legacy marketing system to HubSpot, gaining clear attribution and a 360° customer view.
Marketing Events Management in HubSpot
Moved event ops from Excel into HubSpot with clear attribution—so the impact shows up in the pipeline, not just in photos.
Account-based marketing strategy
From cold outreach to focus engagement with a detailed ICP, account list and relevant messaging.
Funnel-Based Marketing & Content Strategy
One design sprint, SEO audit, and a funnel-based content plan to turn expertise into a pipeline.
HubSpot Portal Audit
Set up target-account reporting in HubSpot, launched new landing pages and a newsletter to capture demand.