DataFeedWatch accelerates outbound with ABM Ads

“Collaborating with MAN Digital on ABM advertising campaigns fostered our global growth. Their expertise and ongoing teamwork were crucial to our success.”

Monica Axinte

Senior VP of Marketing, DataFeedWatch

+37

sales-qualified leads

TAL Penetration

increased brand awareness inside target accounts

Acquisition

enhanced outbound effectiveness with ABM Ads

Situation

DataFeedWatch by Cart.com is a product-feed management SaaS used by 17,000+ clients (Adidas, Kenzo, Decathlon, Born). They aimed to make outbound more effective and fuel growth.

Problem

Prospects buy from brands they know—outbound alone wasn’t creating enough familiarity in target accounts across the EU, UK, and US.

Solution

We build a Target Account List, run LinkedIn ABM to warm named accounts and Google PPC to capture in-market demand, and run outbound in parallel to turn warmed buyers into trials.

Benefit

37 SQLs from high-potential prospects and improved penetration of target accounts.

The Situation

DataFeedWatch by Cart.com is a SaaS platform for large-scale product-feed management and optimization, used by 17,000+ customers including Adidas, Kenzo, Decathlon, and Born. The company set growth targets in the EU, UK, and the US.

The Problem

Sales were calling into the right accounts, but brand familiarity lagged.

Without targeted exposure to decision-makers first, connect rates and trial starts suffered—especially with agencies, Shopify/Magento e-commerce teams, and industry marketers (e.g., fashion).

Our Solution

1) Build target account list

We agreed on a TAL covering marketing agencies, e-commerce platform users (Shopify, Magento), and e-commerce marketing managers in selected industries (e.g., fashion in the UK). Main target markets: EU, UK, and the US.

2) ABM Advertising:

LinkedIn Ads using company + person lists, filtered by role, competencies, and company size to build awareness inside named accounts.
Google PPC to capture in-market accounts already searching for feed-management solutions.

3) Iterate to fit the buyers' needs

We reviewed results each cycle and fine-tuned targeting, while updating creatives and landing pages to match segment needs.

4) Pair ads with outbound:

We ran outbound in parallel, so SDRs reached warmed e-commerce marketers and moved them into trials.

Business Impact

37 SQLs from high-potential prospects attributed to the combined ABM ads + outbound play.

Deeper penetration of target accounts with stronger brand exposure, where Sales was working.

Higher outbound effectivenes: outreach hit warmer contacts, improving the path to trials across EU, UK, US markets.