HubSpot Implementation + Demand Gen Strategy

Turned a one-person marketing effort into a scalable funnel, generating 58 qualified leads and 3 six-figure deals in ~3 months.

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“We learned much more than we thought possible, and we appreciated that they were patient and thoughtful while we struggled to keep up with their innovative ideas.”

Maciej Lukas

Head of Growth, Skyrise.tech

207

leads

58

qualified leads

3

six-figure deals

Situation

Skyrise.tech is a Polish software development consultancy shifting positioning from selling man-hours to the logistics and healthcare verticals on the Scandinavian market.

Problem

With a one-person marketing team, the company lacked a long-term vision, a clear framework, and the tooling to run full-funnel demand generation.

Solution

We defined the personas, messaging, and buyer journey based on the content audits. Then implemented HubSpot to run and track campaigns targeted at Scandinavia.

Benefit

58 qualified leads and 3 six-figure deals in ~3 months with a repeatable marketing process in place.

The Situation

Skyrise.tech (Katowice, Poland) wanted to reframe its story—from generic outsourcing to vertical-focused software expertise—while targeting the Scandinavian market.

Target accounts included Logistics and Healthcare providers, and Enterprise firms needing custom software, mobile apps, integrations, and cloud solutions.

The Problem

A one-person marketing team couldn’t produce a coherent strategy tied to sales goals.

The company needed a long-term vision, a clear framework, and marketing automation/revenue acceleration tools—plus a website and funnel that supported full-funnel best practices.

Our Solution

1) Design Sprint:

We defined the buyer personas, product messaging, customer journey, and acquisition plans to align Marketing and Sales.

2) Strategy:

We designed & set up paid campaigns and a content strategy to create a clear funnel, also implemented HubSpot to support execution.

3) Audits & Performance Modelling:

We run audits for

SEO,
Content,
Google Ads,
UX/UI,
Email outreach,
GTM & Analytics.

Created three performance scenarios simulating inbound/outbound impact.

4) Execution:

We launched demand gen campaigns for the Scandinavian market and worked side-by-side with Skyrise.tech to establish a marketing process for generating and converting leads.

HubSpot Implementation + Demand Gen Strategy

207

58

3

Situation

Problem

Solution

Benefit

The Situation

The Problem

Our Solution

Business Impact

“We learned much more than we thought possible, and we appreciated that they were patient and thoughtful while we struggled to keep up with their innovative ideas”

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