€250K Revenue and €500K Pipeline in 3 Months with Account-Based Selling

“The results were outstanding. Your
team helped us scale, sorted out all
the mess with different data and
activities, folded around
magnificent work.”

Darek Kociecki

ex-Growth Officer, Neoteric

+ €250K

revenue

+ €500K

added to pipeline

X2

shorter sales cycle

Situation

Neoteric, a software house delivering AI applications (clients include Boeing, The World Bank, CrowdStrike), focused on a pilot in the digital fitness segment.

Problem

Outbound was costly and slow; breaking through without strong brand awareness demanded industry knowledge and the right timing.

Solution

We selected targeted fitness accounts via Apollo & ZoomInfo, engage through personalized content, account-based ads, webinars, and coordinate with business development at fitness events.

Benefit

€500K pipeline created and €250K revenue closed; sales cycle cut in half in 3 months.

The Situation

Neoteric builds AI applications for the fitness-tech space. To drive focused growth, the team ran a pilot in digital fitness using account-based selling to reach the highest-value buyers

The Problem

Without strong brand awareness, even ABS risked getting lost in the noise; success required speaking the industry’s language and understanding the context well enough to time outreach effectively.

Our Solution

1) Target account selection

Using Apollo and ZoomInfo, we filtered accounts that matched clear criteria—fitness industry, 10+ locations, and venture-capital backing.

2) Personalized, multi-channel engagement:

We created personalized content and outreach, used account-based advertising, and ran a webinar program, while the business team attended fitness events and conferences in parallel to reinforce engagement.

3) Industry fluency to improve timing & relevance

We leveraged fitness subject matter expertise (e.g., a triathlete CGO and an SDR with a fitness background) to apply the right lingo and context in conversations.