Featured case study · eRecruiter

Moving to HubSpot.
Rethinking how marketing works.

eRecruiter needed to keep marketing moving while replacing Pardot. Together, we prioritised an MVP, rebuilt essential processes and helped the team take ownership of HubSpot.

MVP first

Essential processes up and running

Less manual work

Behaviour-based audience targeting

Team ownership

One-to-one sessions and team training

eRecruiter: switching from Pardot to HubSpot
RevOps, Marketing Ops

eRecruiter: a HubSpot migration built around better processes

How eRecruiter prioritised an MVP, redesigned marketing processes and reduced manual work while moving from Pardot to HubSpot.

MVP

Essential processes first

Less manual work

Audience targeting

hubraum cse study page og
RevOps

From scattered startup data to incubation intelligence

How hubraum centralized data in HubSpot, implemented segmentation and performance analytics to improve incubation programs' effectiveness.

Automated

Marketing Segmentation

Real-Time

Lead Scoring

Base Listing graph
RevOps

From Disconnected CRMs To a Single HubSpot Instance

How Base.com unified CRMs from different markets into one HubSpot instance to improve data visibility, standardize processes, and align teams.

Comparable

Multi-Market reporting

Standardized

GTM processes

Shoper - Customer Listing Page
Customer Success Ops

Dedicated Onboarding Pipeline for Shoper

How a dedicated onboarding pipeline gave Shoper full visibility into customer activation and progress.

Trackable

Customer Onboarding

Measurable

Product Adoption

Tran.Eu Customer listing image
Marketing Ops

Migrating to HubSpot for 360° Customer View

How Trans.EU migrated from a legacy marketing system to HubSpot, gaining clear attribution and a 360° customer view.

Clear

Contact & Deal attribution

Reliable

Marketing reporting

Otovo Customer Listing image
Customer Success Ops

Ticketing Standardized Across 13 Markets

Enabled self-service and automated ticket handling for Otovo—so duplicated work drops, and customer satisfaction goes up

+20%

CSAT

Automated

Ticketing

Codelab listing page
SalesOps

Accelerating Speed-to-Lead for Codelab

How Codelab removed manual lead assignment and accelerated speed-to-lead with smart HubSpot workflows and pre-sales pipeline.

Smart

Lead routing

Clean

Lead pipeline

EastwardPartners customer listing
RevOps

From QuickBooks Silos to HubSpot Visibility

How Eastward Partners connected QuickBooks to HubSpot to speed invoicing and improve cash-flow visibility.

Unified

Finance data

Real-time

Invoice visibility

WhiteLabel Coders listing
SalesOps

From Broken Handover to Repeatable Sales Process

How WhiteLabel Coders fixed a broken SDR-to-Sales handover by standardizing qualification, and automation in HubSpot

Faster

Lead pick-up time

Visible

Lead source performance

The way you go to market will never be the same.

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