Neoteric generates €250K in revenue and adds €500K to their sales pipeline in 3 months.
Neoteric software house was able to generate €250K in revenue, increase its sales pipeline value by €500K and shorten its sales cycle by half in just 3 months through account-based selling.
Neoteric is a software house specialized in delivering AI applications for the fitness technology industry. Some of Neoteric's clients are Boeing, The World Bank or Crowdstrike
Rated 4.9 / 5.0 by 40 clients
Best AI and ML Company in 2021 according to "The Manifest"
We focused on one industry, digital fitness.
It can be hard to find new customers, and even harder to convert them. Traditionally, outbound selling is expensive, slow, and ineffective. As part of our pilot project with Neoteric, we focused on digital fitness sector and used account-based selling to engage with the target audience more effectively.
Choosing the right targeted accounts
Choosing the right segment was crucial for the success of this campaign. We worked with the account-based selling platform, Apollo and ZoomInfo, to target companies that met certain criteria, such as having over 10 locations, being in the fitness industry, and having raised venture capital.
After targeting our ideal accounts, we created personalized content and outreach messages. We also utilized account-based advertising and webinars.
Strong partnership with business development
Neoteric's business team was participating to fitness-related events and conferences in tandem with our account-based selling activities to boost likelihood of engagement.
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A simplified process: know your customers, build relevant content.
Neoteric was able to add €250k LTV and an add €500K in the sales pipeline and drastically shorten the sales cycle in just three months by using account-based selling in their outreach. Here is a simplified version on how they achieved all this with our help.
The results were outstanding.
You team helped us scale, sorted out all the mess with different data and activities, folded around magnificent work.
SOME OF OUR RECENT RESULTS
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