Divante Landed 30% More Deals With Account Based Marketing.
With account based marketing, we helped Divante crush their marketing influence revenue targets while optimizing their costs at the same time. Find out how in the following case study.
Divante, is a global eCommerce solution provider headquartered in Poland with more than 350 employees. Some of Divante's clients are Bosh, SAP, Marc O'Polo', and Staples.
600+ clients globally
Awarded a spot in Deloitte Technology Fast 50 Central Europe 2020
Strategy and framework go hand in hand.
When it comes to B2B marketing, one size does not fit all. Traditional methods like lead generation are not as effective when targeting large enterprise accounts. This is where account based marketing comes in, by taking a targeted approach.
Our initial focus was on building a process and framework that everyone could follow. A successful account-based marketing strategy relies on this.
Personalized offering for each ICP
We mapped the ICPs with industry imperatives and accounts needs to build laser focused value proposition and offering. This helped us to create personalized messages for each account.
Segment Specific Content
Based on the strategy, Divate redesigned their content strategy to be more segment-specific content that appeals to the interests of their ideal customers throughout the buying journey.
Read the case study in a simplified PDF format
Divante's account-based program strategy brings 30% more marketing-influenced deals.
Divante was able to increase attributed revenue by 50%. They also optimized their costs by 25%. If you're looking for ways to improve your B2B marketing strategy, consider implementing an account-based marketing approach. Learn more about how to make this happen by reading this case study.
Everything is being calculated from the ABM perspective.
Marketing activities now have a clear ROI for our board. It was impossible to calculate this ROI before. Right now, ABM is a really key part of our marketing strategy. Everything is being calculated from the ABM perspective. Thank you MAN Digital.
SOME OF OUR RECENT RESULTS
What results do we have?
Successfully implementing a CRM is like baking a cake. You need the right ingredients, a good recipe, and skill in the kitchen. Luckily, we love cooking.
Give leverage to your revenue with account-based programs.
Book a strategy call with our senior strategists to see how our account-based marketing framework helps you grow your pipeline, scale your team, upsell and cross-sell your services. We can help you:
- Digitize your sales process and scale faster
- Accelerate pipeline growth
- Improve the sales velocity
- Conduct consistent pre-sales
- Improve marketing ROI drastically