SOFTWARE HOUSE

Demand Generation for Skyrise.tech Targeting Scandinavian Market

We ran digital marketing strategy workshops and design sprints, implemented HubSpot, and launched demand generation campaigns targeting the Scandinavian market. Result: 58 highly qualified leads and 3 deals of 6 figures in just 3 months. 

Results
Metrics
207
Leads generated
58
Qualified leads
3
6-figure opportunities

About Skyrise.tech

Skyrise.tech is a Polish software house that wanted to redefine its messaging: from an outsourcing company selling man-hours towards the logistics vertical.

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Software Development Consultancy
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50-100 employees
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2-time winner of Forbes Diamonds
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Inbound & Outbound

To develop a long-term lead generation strategy, Skyrise.tech needed a thorough digital marketing audit, website redesign, and clearly defined framework.

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Design Sprint

We defined the buyer persona, product messaging, customer journey, and acquisition plans.

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Strategy

We developed paid ads, conversational marketing, and content strategies to build a clear funnel.

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Execution

We worked side by side with Skyrise to design a marketing process to generate and convert leads.

How Skyrise.tech generated 58 high-value B2B leads in 3 mo w/ ABM

Katowice, Poland

Being a fast-growing company, Skirise.tech lacked the long-term marketing vision and needed a solid foundation for lead generation campaigns. Working in a team, we built a clear marketing funnel and saw impressive results.

Targeted Accounts

Logistics and Healthcare providers, as well as Enterprise companies in the Scandinavian region that require custom software development, mobile apps, and system integrations. Within logistics providers, we focused on the companies looking for business consultancy and logistics software development. In healthcare, we pursued clients in need of software solutions. In the Enterprise segment, the target was companies that require apps, cloud solutions, and software.

Challenge

With a 1-person marketing team, the fast-growing company couldn’t develop a coherent in-depth marketing strategy that hits the sales goals. Skyrise.tech needed a long-term vision, clear framework, and strategies that both Marketing and Sales could get behind. To set up full-funnel best practices we also needed to implement the tools for marketing automation and revenue acceleration.

Solution

We started with an internal design sprint workshop, where we laid out the buyer persona, product messaging, customer journey, and acquisition plans. As Skyrise’s long-term vision wasn’t quite defined, we needed to test-drive different marketing messages. Based on a series of audits (SEO, content marketing, Google paid ads, UX & UI, email outreach, Google Tag Manager & Analytics), we built a clear funnel and 3 performance scenarios that simulated the potential results from inbound and outbound activities.

Results

Our setup and teamwork throughout Q1-2020 allowed us to bring Skyrise.tech 58 qualified leads and ‍3 high ticket 6- figure (€) opportunities. We believe that best marketing is done internally so that currently we are a proud consulting partner of Skyrise.tech.

Maciej Lukas SKYRISE
We learned much more than we thought possible

We learned much more than we thought possible, and we appreciated that they were patient and thoughtful while we struggled to keep up with their innovative ideas.

Maciej Lukas
Head of Growth at Skyrise.tech

Let’s start working together 
on your next campaign.

Get in touch in no time with our team

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