Demand Generation for Skyrise.tech Targeting Scandinavian Market

Being a fast-growing company, Skirise.tech lacked the long-term marketing vision and needed a solid foundation for lead generation campaigns. Working in a team, we built a clear marketing funnel and saw impressive results.

Logistics and Healthcare providers, as well as Enterprise companies in the Scandinavian region that require custom software development, mobile apps, and system integrations. Within logistics providers, we focused on the companies looking for business consultancy and logistics software development. In healthcare, we pursued clients in need of software solutions. In the Enterprise segment, the target was companies that require apps, cloud solutions, and software.

With a 1-person marketing team, the fast-growing company couldn’t develop a coherent in-depth marketing strategy that hits the sales goals. Skyrise.tech needed a long-term vision, clear framework, and strategies that both Marketing and Sales could get behind. To set up full-funnel best practices we also needed to implement the tools for marketing automation and revenue acceleration.

We started with an internal design sprint workshop, where we laid out the buyer persona, product messaging, customer journey, and acquisition plans. As Skyrise’s long-term vision wasn’t quite defined, we needed to test-drive different marketing messages. Based on a series of audits (SEO, content marketing, Google paid ads, UX & UI, email outreach, Google Tag Manager & Analytics), we built a clear funnel and 3 performance scenarios that simulated the potential results from inbound and outbound activities.

Our setup and teamwork throughout Q1-2020 allowed us to bring Skyrise.tech 58 qualified leads and ‍3 deals closed. We believe that best marketing is done internally so that currently we are a proud consulting partner of Skyrise.tech.

Read the full story here on how we did it step by step.