RevOps in HubSpot to Connect Marketing, Sales, and CS

HubSpot CRM, one playbook, one view of the buyer journey—so Amsterdam Standard's team can ship work that moves the pipeline.

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“The team from MAN Digital played a pivotal role in developing a skilled in-house marketing team. They helped us understand the potential of RevOps and implemented a system to leverage it. Their educational workshops and hands-on coaching gave our marketing team a solid foundation to scale our operations.”

Leopold van Oosten

CEO & Co-founder, Amsterdam Standard

HubSpot

implemented for sales, marketing and cs

Content Strategy

for the in-house marketing team

Buyer Journey

tracking in HubSpot

Situation

Amsterdam Standard is a nearshore partner for tech companies with 145+ Poland-based specialists; as GTM scales across Marketing, Sales, and CS, leadership needs one view of the customer journey.

Problem

Customer data lived in different places, so there was no single spot to run GTM or see the end-to-end journey.

Solution

We implemented HubSpot across Sales, Marketing, and CS with data governance and process training. We built the full buyer journey tracking in HubSpot, from first touch to post-sale.

Benefit

Teams now operate from one system with clear ownership and repeatability. Leadership can see how activities move buyers through the journey and reallocate budget to what works..

The Situation

Amsterdam Standard is a nearshore partner that helps Dutch tech companies scale product development with a Poland-based team of 145+ specialists, delivering engineering capacity for brands like MrWork, Scoupy, and Channel Engine. To support further growth, they aimed to run Marketing, Sales, and Customer Success from one HubSpot system under a RevOps model, giving everyone a shared view of the customer journey.

The Problem

While the marketing team was formed, the company needed direction and hands-on coaching. Equally important: create a single place to work and view the entire journey from first touch to post-sale, so decisions aren’t made in the dark.

Our Solution

1) Platform & processes

We implemented HubSpot across Sales, Marketing, and CS; set data governance (properties, conventions, ownership); and trained teams on the new processes so day-to-day work happens in HubSpot.

2) Content strategy

We built a practical content plan that the in-house team can run to support campaigns and outbound—topics, formats, and owners defined.

3) Go-to-market motions

We launched new marketing plays, including the first webinar, which brought a strong lead volume and gave the team a repeatable format for future campaigns.

4) Measurement

We built customer journey tracking in HubSpot with real-time reporting so the team can see how contacts move from first touch to post-sale and tie activities to outcomes.

Business Impact

One GTM system in HubSpot — less tool sprawl and duplicate effort; one place to plan, execute, and measure.

In-house content strategy — reduces reliance on external vendors and ongoing production costs.

Journey reporting in HubSpot — clearer attribution so budget shifts to what drives outcomes.

Shared operating rhythm — one playbook across teams lowers coordination overhead and keeps more time on revenue work.

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Implementation

Customization

Migration

Integrations

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Revenue Operations

Marketing Operations

Sales Operations

Customer Succcess Ops

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Customer Stories

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