RevOps in HubSpot to Standardize Go-to-Market

One HubSpot CRM and a RevOps framework—so Marketing, Sales, and CS run from a single system with measurable revenue impact.

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“With MAN Digital’s help, we successfully migrated to HubSpot and implemented our revenue operations, ready for ABM. This process gave us visibility into customer interactions and better data governance—we can now handle our customers with confidence.”

Leopold van Oosten

Head of Marketing, The Software House

HubSpot Migration

implemented for sales, marketing and cs

Revenue Attribution

for the in-house marketing team

Deal Management

tracking in HubSpot

Situation

The Software House (custom software development; 160+ clients; Deloitte Technology Fast 50 CE 2017) needed a single CRM and a consistent way to run GTM across teams.

Problem

Teams lacked a unified view of customer interactions, data quality and lifecycle tracking limited reporting, and handoffs weren’t standardized.

Solution

We migrated all data to HubSpot; defined and built pipelines, lifecycle stages, lead statuses, handover rules & SLAs; and set data governance with quality fixes.

Benefit

One HubSpot system to run GTM and report revenue. Clear attribution and standard rules for high-ACV deals improve efficiency and forecast accuracy.

The Situation

The Software House (TSH.io) builds custom software for clients worldwide (160+ to date) and earned Deloitte Technology Fast 50 CE 2017 recognition. To tighten go-to-market, the team committed to RevOps in HubSpot as the system to connect Marketing, Sales, and Customer Success.

The Problem

TSH needed a single, reliable view of customer interactions and revenue. Short-term gaps in data governance, lifecycle/lead status tracking, and team alignment made revenue attribution and deal management hard to trust.

Our Solution

1) Platform & processes

We migrated CRM to HubSpot and implemented Marketing Hub and Service Hub Enterprise to run GTM in one place.

2) Operating model

We defined & built sales pipelines, lifecycle stages, lead statuses, and handover rules & SLAs so teams follow the same playbook

3) Data & reporting

We improved data quality, set data governance, and standardized lifecycle tracking to enable clearer revenue attribution and stronger deal management.

4) Team alignment

Ran a strategic workshop to align Revenue Operations across Marketing, Sales, and Customer Success teams.

Business Impact

One GTM system in HubSpot — less tool sprawl and duplicate effort; one place to plan, execute, and measure.

Attribution you can act on: clearer link between activities and revenue enables smarter budget allocation and channel spend.

Standardized operating rules for high-ACV deals: fewer handoff gaps and rework, improving deal management efficiency and forecast confidence.