Account-Based Marketing Strategy for brandmed
We defined priority accounts, outlined the topics & messaging that would resonate with them, and created a content pipeline to build engagement. All of this is to help brandmed kickstart their first ABM campaign.
brandmed is a full-service digital agency for healthcare brands. Having previously relied on cold outreach, brandmed needed to communicate its services better and build relationships with best-fit clients.
Established by medical doctors
Together with brandmed, we built an engagement framework for best-fit, high-value accounts that match the Ideal Customer Profile.
Ideal Customer Profile
We ran market and customer segmentation to set the criteria that describe best-fit clients.
Based on ABM buyer personas, we outlined the topics and messages that resonate with them.
With insights on target accounts and buyer personas within them, we built a messaging matrix to engage decision-makers.
Read the case study in a simplified PDF format
How brandmed built its first ABM strategy from scratch
brandmed was ready to up their outbound game and try Account-Based Marketing. It needed guidance and assistance with identifying and listing target accounts, as well as defining the topics and messages for personalized content offers.
SOME OF OUR RECENT RESULTS
What results do we have?
Successfully implementing a CRM is like baking a cake. You need the right ingredients, a good recipe, and skill in the kitchen. Luckily, we love cooking.
Give leverage to your revenue with account-based programs.
Book a strategy call with our senior strategists to see how our account-based marketing framework helps you grow your pipeline, scale your team, upsell and cross-sell your services. We can help you:
- Digitize your sales process and scale faster
- Accelerate pipeline growth
- Improve the sales velocity
- Conduct consistent pre-sales
- Improve marketing ROI drastically