MAN Digital Earns HubSpot Elite & CRM Implementation Accreditation

Why does this matter? CRM returns $8.71 for every dollar spent (Source: Nucleus Research). Yet most CRM projects fail to meet their goals.

This dual achievement follows our Custom Integration Accreditation earned in December 2024.

Together with Onboarding Accreditation, MAN Digital now holds three HubSpot credentials. This combination covers the full implementation lifecycle.

What you'll learn:

• What CRM Implementation Accreditation actually requires
• How the Trans.eu project validated enterprise deployment capability
• Why triple accreditation matters for complex RevOps deployments
• When accredited implementation partners make sense for your business

What Is HubSpot CRM Implementation Accreditation?

CRM Implementation Accreditation proves a partner can plan, run, and finish CRM projects that hit real goals.

How is this different? Custom Integration proves tech chops and API know-how. CRM Implementation proves you can run the whole project—from first call to full user buy-in.

Application requirements:

• Tier status: Platinum, Diamond, or Elite partner tier
• Team capacity: 3+ full-time employees dedicated to HubSpot delivery
• Certs: All needed HubSpot Academy certs done
• Case proof: Big project results with real numbers

HubSpot reviews actual project results, not just tech skills. The process includes interviews, case study reviews, and video proof showing how we work.

The review takes about 30 days. You can apply anytime—but not everyone gets in.

Why this matters: Any agency can say they're experts. Only top partners with proof of big-scale wins can earn this badge.

Why CRM Implementation Expertise Matters for B2B RevOps

How you roll out CRM is what sets wins apart from costly fails.

The facts are clear. CRM delivers $8.71 ROI for every dollar spent (Source: Nucleus Research). When done right, CRM drives real business growth.

Yet implementation failure rates tell a different story:

• 50% of CRM projects fail to meet objectives (Source: Gartner)
• 47% of CRM implementations fail (Source: Forrester)
• 70% fail due to low user adoption (Source: CSO Insights)

The technology rarely fails. People and process determine outcomes.

Common implementation challenges:

• Moving data from old systems is hard
• Users push back on new tools and ways of working
• Sales, marketing, and service all need new flows
• Many hubs need teams to work together
• Poor change plans kill user buy-in

Tech alone doesn't solve these problems. The way you roll out CRM—and help people adopt it—decides whether it adds value or gathers dust.

The RevOps angle makes this bigger.

RevOps needs unified data, teams working as one, and a single source of truth. Failed CRM projects hurt all three. Learn more about how RevOps consulting solves these issues.

CRM Implementation in Practice: The Trans.eu Project

Trans.eu served as the case study for this badge—a big, complex rollout that showed we can handle large-scale CRM projects.

The scale: 13 markets, 900 employees, 102 users onboarded across 4 departments.

The problem: Data sat in two old CRMs, a Synerise platform, and a Snowflake warehouse. Teams didn't talk. Forecasts were off. Big-scale account-based marketing couldn't happen.

The solution scope:

• Marketing Hub Enterprise
• Sales Hub Professional
• Content Hub Enterprise
• Operations Hub Enterprise

This wasn't a simple CRM swap. It meant bringing many systems into one. It required new processes, clean data, and getting all teams on board.

The full Trans.eu case study shows the tech setup (see our data case study).

Here, we focus on how we worked and the results that earned the badge.

Why this scope matters. HubSpot wants proof that partners can handle big, complex rollouts—not just basic setups.

Multi-hub projects with outside system links are what this badge is built for.

Change Management and User Adoption Approach

Tech projects fail when change plans fail. Trans.eu put people and process on par with tech work.

Team setup:

MAN Digital side:

• Solution architect (tech design)
• Project lead (runs the work)
• Account manager (handles issues)

Trans.eu side:

• RevOps Director (owns strategy)
• Head of Sales/Ops Tech (runs daily work)
• Marketing Lead (drives hub buy-in)

Operating rhythm:

• Weekly calls to check progress and clear blockers
• ClickUp for task tracking everyone can see
• Slack for quick questions and fast fixes
• Every two weeks, updates for execs to stay in the loop

Risk management approach:

• Scope creep control: A clear process for new asks stops runaway growth
• Data quality checks: Dashboards catch data issues early
• Training built together: Sessions made with team leads, not pushed at them

Building internal experts. Workshop-style sessions trained key people in each team. These experts became the first support line for their peers. This cut the need for outside help.

This approach treats user buy-in as a core goal, not a nice-to-have.

Business Outcomes

Trans.eu got real, measured gains in user buy-in, forecasts, and output.

User adoption:

• 80-90% active users within first month
• Workshop-format training drove engagement
• Internal champions sustained adoption post-launch

Forecasting accuracy:

• 20 point jump in forecast hits
• Clean, unified data ended manual matching
• Live dashboards replaced spreadsheet reports

Productivity gains:

• 35% less time on manual reports
• 2 hours saved per sales rep each day
• Auto flows replaced manual handoffs

These results beat the norm. While 50-70% of CRM rollouts miss goals, Trans.eu hit real business wins in month one.

How we work matters as much as the numbers. Putting process first, running change well, and building internal experts—that's what proved we belong at this level.

Elite Tier Plus Triple Accreditation: What It Means

MAN Digital now stands apart: Elite Tier plus three badges—CRM Implementation, Custom Integration, and Onboarding Accreditation.

What Elite Tier represents:

Elite is HubSpot's top partner tier. To get in, you need:

• 9,000+ total tier points
• 2,100+ sourced points ($42,000 MRR minimum)
• 85% gross revenue retention (GRR)

This shows you can drive results—revenue, loyalty, and growth.

Triple Accreditation: Full Lifecycle Coverage

Same team from technical build through user adoption—no gaps, no lost knowledge

CRM Implementation

Validates:

• Full deployment
• Change management
• User adoption

Proof Project:

Trans.eu

Custom Integration

Validates:

• Tech architecture
• API development
• Multi-object sync

Proof Project:

Otovo

Onboarding

Validates:

• User enablement
• Training programs
• Initial setup

Proof Project:

Multiple projects

One team handles building, rolling out, and training → No vendor gaps

One team, start to finish. Most complex projects use many vendors: one to build, one to train, maybe a third for tech hookups.

Triple badges mean the same team handles building, rolling out, and training. No gaps. No lost knowledge.

Same people from design through long-term support.

Why this matters for complex deployments:

• Tech choices factor in user needs from the start
• Training matches how the system is really set up
• Support after launch comes from the same people who built it
• No "that's not my job" finger-pointing

Who Should Consider Accredited Implementation Partners?

Not every HubSpot project needs badge-backed help. Knowing when it matters helps you pick the right partner.

Business signs that point to badge-backed help:

• €5M+ yearly revenue with complex ops
• Many teams (sales, marketing, ops, finance)
• Complex sales-to-cash flows that need systems to talk
• Many markets or units with different needs

Process indicators:

• Manual data matching across many systems
• Sales using 3+ tools per deal
• Forecasts that miss, even with data at hand
• Leads lost between marketing and sales

Tech signs:

• Multi-hub needs (Marketing + Sales + Service + Ops)
• Outside system links (Snowflake, ERP, custom tools)
• Real-time data sync needs
• Custom objects and complex flows

Explore our HubSpot services to see how we handle these needs.

When standard HubSpot setup works fine:

• Small teams with straightforward sales processes
• Single hub requirements (Marketing OR Sales OR Service)
• Limited integration needs
• Standard data model without custom objects

The key question: Does your project need proven enterprise skills? Or will a standard partner do the job?

For complex RevOps rollouts—multi-hub, multi-market, many system links—a badge-backed HubSpot partner cuts risk and gets you to value faster.

Conclusion

MAN Digital's Elite Tier status and CRM badge prove we can deliver big HubSpot projects.

Key takeaways:

• The badge proves you can do it. CRM badges need real results—not just tech know-how
  • Trans.eu showed our methods work through 80-90% user buy-in and 20pp better forecasts
  • HubSpot checks real results, not claims
• Rollout skills matter. 50-70% of CRM projects fail to meet goals
  • Change plans and user buy-in decide if you win or lose
  • A process-first approach fixes the main ways projects fail
• Three badges cover the full cycle. CRM Implementation + Custom Integration + Onboarding
  • Same team from tech build through user buy-in
  • No vendor gaps or lost know-how
• The work goes on. Service Hub growth and more tweaks planned for Trans.eu
  • The badge proves we can do it; ongoing work keeps adding value

Not every company needs badge-backed help. Simple setups work fine with standard partners.

For complex RevOps rollouts—multi-hub, multi-market, many links to other tools—HubSpot CRM Implementation Accreditation signals a partner who can deliver. It cuts risk and gets you to value faster.

Contact MAN Digital to discuss whether accredited HubSpot CRM implementation fits your needs.