Growth Enablement with HubSpot + Sales–Marketing Alignment

Built the GTM foundation—so marketing can generate leads, and sales can close.

“We appreciated fast onboarding and MAN Digital’s deep involvement with the product. As we lack some in-house resources, having outside team members who are committed and have an answer to every question was very helpful.”

Marta Szwakopf

ex-Head of Global Marketing, XPLUS

HubSpot

implemented for sales and marketing

Strategy

go-to-market plan & product positioning

160 leads

from the first webinar

Situation

XPLUS is an ERP software and services provider focused on Microsoft Dynamics. Approaching its 20-year mark, the company needed a marketing reset.

Problem

Pipeline relied on sales, with low marketing influence. Sales and marketing were misaligned, and there was no integrated system to capture, nurture, and hand off leads.

Solution

We defined the GTM strategy; implemented HubSpot for marketing and sales, stand-up marketing tactics; webinars, ads, email, and branding powered by CRM workflows.

Benefit

A working marketing & sales automation and campaigns highlighted by 160 leads from the first webinar

The Situation

XPLUS delivers ERP software and support around Microsoft Dynamics to enterprise customers across Construction, Transportation, Manufacturing, Retail, and project-based businesses. With strong delivery credentials (Microsoft Gold, Inner Circle), the team set out to modernize marketing and build a predictable flow of SQLs.

The Problem

Marketing-influenced pipeline was insignificant because activity wasn’t connected to sales outcomes. Sales and marketing operated on different tracks, and without automation there was no reliable way to capture sources, nurture leads, or pass qualified opportunities for follow-up.

Our Solution

1) Audits & GTM strategy

Ran a full digital audit to identify low-hanging fruit and priority channels.
Outlined the go-to-market strategy and product positioning.

2) HubSpot Implementation

We implemented the HubSpot ecosystem for marketing and sales enablement.
We set up automation and enablement features to lay out lead-nurturing workflows and give teams full intel on customer interactions.

3) Demand generation

With strategy and infrastructure in place, we launched recurring plays: webinars, ads, email marketing, and branding supported by CRM workflows.

Business Impact

Marketing & sales automation: HubSpot connects marketing and sales, with workflows to capture, nurture, and hand off leads.

GTM clarity: Strategy, positioning and planning model defined, so campaigns run on a consistent cadence.

Early proof: 160 leads from the first webinar; the organization is now ready to launch its first ABM program against ICP accounts.