“They felt like part of our team rather than an external resource.”
Ovidiu Marignean
CMO, SmartDreamers
Business Impact
Trusted by
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Shift content to lead-gen, fix the funnel, and use chat to convert—so traffic becomes a pipeline for SmartDreamers.
“They felt like part of our team rather than an external resource.”
leads
qualified-lead rate
sales opportunities
SmartDreamers is a leading talent-acquisition ecosystem with strong brand recognition and steady paid + organic traffic from enterprise audiences.
Despite healthy traffic, too few visitors converted—there were limited channels to learn from user behavior, and the content strategy wasn’t built for lead generation
We reshaped content strategy; shipped CRO and conversational marketing improvements, refreshed landing pages, and shipped the new lead magnets.
+80% growth in qualified-lead rate, 182 leads, 3 opportunities—and a clearer path to turn traffic into revenue.
SmartDreamers helps enterprises modernize talent acquisition. They had a strong product, brand, and steady site traffic—and wanted a more consistent way to turn that attention into deals.
Paid campaigns brought visitors, but too few became leads. With limited marketing channels to capture behavior and a strategy not centered on conversion, the team needed a clearer funnel and lead-gen content.
1) SEO & Content Audits:
We reviewed existing articles and pages against search performance; findings framed a content strategy shift toward lead generation.
2) CRO & Conversational Marketing
We recommended conversion improvements (navigation and funnelling) guided by traffic data and design analysis.
Implemented a chatbot to capture and qualify interest on high-intent pages.
3) Lead Magnets & Landing Pages:
We updated key landing pages and refreshed the lead magnet ebook with value props aligned to the new funnel strategy.
4) Content Strategy by Vertical:
We built a longer-term content plan aimed at specific verticals (per SmartDreamers’ ICP) to sustain inbound and support ongoing campaign planning.
+80% qualified-lead rate growth after content and funnel changes.
182 leads generated -> 3 sales opportunities
Website built to convert—clear user journey and frictionless site experience.
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