Process Mapping for Repeatable Outbound

“Their audit and future-state process gave us the operational clarity we needed. We look forward to continuing our work with MAN Digital to optimize our process further and bring air cover to our
outbound team.”

Monica Axinte

Senior VP of Marketing, DataFeedWatch

Process Map

for the outbound motion

Playbook

for prospecting activities

Sales tools

connected to HubSpot

Situation

DataFeedWatch by Cart.com is a product-feed management SaaS used by 17,000+ clients (Adidas, Kenzo, Decathlon, Born). They aimed to make outbound more effective and fuel growth.

Problem

The team wanted better outbound efficiency (deliverability, opens, replies, trial/demo bookings) but operational and tech-stack issues slowed progress.

Solution

We reviewed outbound end-to-end to find gaps, defined a prospecting playbook, and connected sales tools to HubSpot, so campaigns run and are measured in one place.

Benefit

One standardized outbound playbook on a connected HubSpot stack cuts ops overhead and speeds launches without extra headcount.

The Situation

DataFeedWatch by Cart.com is a SaaS platform for large-scale product-feed management and optimization, used by 17,000+ customers including Adidas, Kenzo, Decathlon, and Born. The company set growth targets in the EU, UK, and the US.

The Problem

The team wanted better outbound efficiency (deliverability, opens, replies, trial/demo bookings), but operational and tech-stack issues slowed progress.

Our Solution

1) Outbound process audit:

We mapped all outbound processes, workflows, and the tech stack end-to-end in HubSpot—running qualitative and quantitative analysis to pinpoint skill, tech, and process gaps.

2) Future-state process mapping:

Using the SPICED framework (inspired by Winning by Design), we co-created a future-state outbound blueprint with the internal team—clarifying stages, handoffs, and step-by-step actions

3) Unified tech stack:

We connected outbound tools with HubSpot CRM, bringing scattered customer data under one system so campaigns can be launched and measured from the same place.

Business Impact

Increased Conversion: Clear stages and handoffs reduce drop-offs in prospecting, improving the path to trials/demos.

Lower ops overhead: One outbound playbook and a connected stack cut setup/rework, freeing more time for selling.

Faster speed-to-campaign: Unified tools in HubSpot shorten launch cycles, so more sequences go live with the same team.