Software as a service

DataFeedWatch accelerates outbound with ABM Ads 

DataFeedWatch by Cart.com increased outbound efficiency with ABM advertising which translated into greater global growth.
Results
After
implementation
37 SQLs 
High-potential
prospects
 Reach 
 target accounts 
penetration and brand exposure
Acquisition
enhanced outbound efficiency
with ABM Ads framework

About DataFeedWatch 

DataFeedWatch by Cart.com is a data feed management and optimization software that offers businesses a unified platform to manage and automate their product feeds.
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Software as a service
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+17000 clients globally
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Trusted by companies like Addidas, Kenzo, Decathlon, and Born.
Datafeedwatch

 

Outbound acceleration: ABM Ads in Action

Prospects buy from the brands they know. To increase outbound efficiency DataFeedWatch had to boost brand exposure to potential buyers. This is why we focused on creating an ABM Ads campaign. 
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Understanding target audience

To ensure the ABM Ads' success, we agreed on the target accounts list. It comprised marketing agencies, e-commerce system users (Shopify, Magento), and fashion industry marketing managers matching ICP criteria.
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Harnessing LinkedIn and Google Ads

Once we have the list ready, we create and set up paid campaigns. We used LinkedIn's precise targeting for generating demand and run PPC campaigns to capture existing demand.
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Outbound campaign with ABM air-cover

In parallel, the internal ABM team was running an outbound campaign to convert warmed-up e-commerce marketing managers for a trial.

Read the case study in a simplified PDF format

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ABM put the wind in  outbound's sails

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San Mateo, United States
DataFeedWatch by Cart.com fosters global growth through a combination of outbound and ABM advertising. Here's a simplified process of how they achieved that with our help.

Targeted accounts

 
With the initiation of ABM campaigns and a quickly built internal team, DataFeedWatch needed expert help for ABM Ads.

Their target audience was marketing agencies, e-commerce systems users (i.e., Shopify, Magento), and e-commerce marketing managers in specific industries (i.e., fashion in the UK).
 
Geographically, their main target markets were the EU, UK, and the US.

Solution

 

Our team worked closely with DataFeedWatch, understanding their business model and ideal audience to create advertising strategies.

They included PPC solutions that were best suited for reaching precisely these audiences. 

Our approach was iterative; each iteration included analysis of results and fine-tuning of the campaign configuration.

We're making improvements to the creatives and landing pages to make sure they resonated with the target audience.

We used LinkedIn's company and personal list targeting, filtered by selected job positions, competence areas, and company size to warm up targeted accounts for the outreach.

In parallel, the internal ABM team was running an outbound campaign to attract e-commerce marketing managers and encourage them to apply for a trial.

Results

Collaboration between the outbound activities and ABM advertising resulted in 37 high-potential prospects, strengthening even more alignment between ABM and performance marketing.

Monica Axinte

ABM helped us achieve our business goals

Collaborating with MAN Digital on ABM advertising campaigns fostered our global growth. Their expertise and ongoing teamwork were crucial to our success.
Monica Axinte
Senior VP of Marketing
SOME OF OUR RECENT RESULTS

What results do we have?

Successfully implementing an ABM is like baking a cake. You need the right ingredients, a good recipe, and skill in the kitchen. Luckily, we love cooking.

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