outbound

Account-Based Sales Targeting over €50k Annual Deals

Team of researchers, SDR and account based specialists can help you do hyper-personalized outreach focused on your prospect business need. Best for 3mo+ sales cycles.

We proudly serve our friends at
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Our Approach to Account-Based Selling,
'aka what you'll get'

Typical sales outreach are either too basic or just "spammy". Enterprise sales are either too complex and take time to kick-off. We combine the two worlds. Here is how.

1
Strategy

We developed a business based on selling for B2B. MAN Digital is chosen by businesses because of its quickness in creating outreach strategies. Here is how we do it.

Targeted Accounts Lists

Who are the targeted accounts and industries we are targeting for these campaigns?

  • Strength / Attractiveness (Mckinsey Policy Matrix)
  • Build your Ideal Customer Profile
  • Prospect your targeted accounts list for outbound and inbounds sales.

What is Driving Accounts

  • Heavy research on industry context
  • Research on accounts and what is driving business change (for smaller deals we make group similar companies in cohorts)
  • Mapping imperatives, account needs and initiatives to your services
  • Define account-based program plays for each service and targeted account initiative.

Mapping and Profiling Stakeholders

  • Identifying buying persona and hierarchy
  • Mapping the existing buying committee in your CRM
  • Identify stakeholders and their wider network (B2B Influencer - relevant for higher deals)

Develop Your Targeted Accounts Value Proposition

What makes your service stand out?

Your sales value proposition depends on your buyer's persona and industry context. We take care of the mapping, so you can focus on sales.

Our team will support you define the business imperatives, business initiatives, target audience, plays, benefits and differentiation of your business.

2
Technology Infrastructure Setup

Our team will do extensive sales research looking at both inbound and outbound data. We research the engagement of your inbound leads to build contextual sales sequences. Our SDR team will do extensive research to help with contextualizing the outreach.

We do the heavy lifting with the tech stack, Here is what we do in this stage:

  • Emails setup (all the warming and necessary so that the email we will send ends up in the primary inbox and not in the spam folder).
  • Sales automation setup (so that you don't focus on manual tasks, and you can scale your campaigns with ease).
  • CRM setup with the right lifecycle stages and lead status frameworks we perfected for ease of reporting and effectiveness for the sales reps (everyone will understand what the actions are to be done with each account). - Some companies pay agencies thousands of euros only for these exercises.
  • Reports and Dashboard for all the stakeholders, executives, sales managers and sales reps. No more ambiguity, we have got you covered.
  • Revealing anonymous traffic to identify accounts visiting your website that are not converting, so you can take an active role in outreach. Anonymized traffic reports provide you with insight into the success of your outreach efforts.
3
Sales Intelligence (Research)

We are heavy on research and equip the sales team only with the most relevant intelligence for engagement programs. Our team research team will dig into the industries and accounts you are targeting.

Our team will do:

  • Industry research, so you can understand the trends, initiatives and changes of your targeted accounts industry. Let us know here if you want to see an industry sample.
  • Manual research on the accounts, The sophistication of the research depends on the deal values. Hit us up to see a sample of our research.
  • We use ZoomInfo to identify the technologies, C-level executives, funding, acquisition, managerial moves, new product releases.
  • If you are targeting listed companies, we will dive into deep waters and understand the financials and public business initiatives, so you craft relevant engagement programs.

Imagine, getting daily intelligence on Slack for your sales teams to start engaging with targeted stakeholders. No more excuses that you don't have reasons to talk.

4
Copywriting

Our copy is simple and relevant. We just need to add together the industry changes, accounts needs, buyer persona's emotional desires, your value proposition and frame using copywriting persuasion techniques, and we have a hyper personalized copy.

Our engagement programs are always:

  • short, we are direct, no fluff,
  • give clarity to targeted stakeholders
  • are high stakes - show the ROI potential
  • have an economic benefit
  • have insights for our targeted accounts

We eat email outreach copy for breakfast, lunch and dinner. Oh, even the birthday cake has some sales copy written on it.

Our guide in writing copy is William Bernbach, who famously said:

The truth isn’t the truth until people believe you, and they can’t believe you if they don’t know what you’re saying, and they can’t know what you’re saying if they don’t listen to you, and they won’t listen to you if you’re not interesting, and you won’t be interesting unless you say things imaginatively, originally, freshly. - Bernbach’s paradigm.

Hit us up if you would like to see a few samples and the results of our copy.

5
Outreach Execution (aka 'starting conversations')

At this stage, our SDR team will start enrolling in our carefully selected accounts and personas. The team members will manually personalize and use time-sensitive relevant content to build relationships on your behalf.

At this point, your sales reps start getting involved with the sales engagement programs. We still continue to handcraft personalized sales outreach according to your sales forecasts and sales processes, but sales start closing deals themselves.

The number of enrolled accounts and personas is heavily influenced by the deal values and the purchasing committee engaged.

We will continually modify and improve the copy as well as apply it.

We appreciated fast onboarding and MAN Digital’s deep involvement with the product. As we lack some in-house resources, having outside team members who are committed and have an answer to every question was very helpful.
XPLUS Marta
Marta Szwakopf
Head of Marketing @ XPLUS
This service is for you if
  • Your ideal deal value is €100000 or more.
  • You use consultative selling methods, such as challenger selling or SPIN, where the focus is on the client and their issues.
  • You have at least 5 case studies.
  • You are a subject-matter expert in an industry or topic.
With this service you will get
  • Project Manager - to help you organize all the sprints, technical setup and enrol your contacts into sales sequences.
  • Sales Researcher - Do the heavy lifting with industry and account research. Build your targeted account lists, map buying committees and personas. Additionally, you'll get sales notifications and intelligence for your sales team to help you start engagement programs with your stakeholders.
  • Copywriter - to write personalized outreach sequences and playbooks.
  • Sales Development Representative - will help you enrol your accounts and personas and keep a consistent engagement momentum, so you can focus on meaningful sales discussions.
  • Sprints roadmap - to have a clear understanding of all the activities we will have together in the next months.
  • Personalized outreach maturity model to follow - so that you can scale and track your outreach activities.
  • Flexible contracts - we don't lock down our clients with strict agreements. It's easy with us. You enjoy working with us; we continue, you don't (which we doubt) we stop the partnership.
  • A bunch of energy from our daily sprints.
  • For a fraction of the cost you'd pay for a full-time employee, you may hire four people from MAN Digital with intensive account-based selling experience.

Some of the tools we use to run engagement programs

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CRM
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Sales Automation
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Sales Intellingence
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Sales Intelligence
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Social Selling & Outreach
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Sales Dashboard

We build awareness

for our clients on:

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LinkedIn Ads, used in all of the stages of the buyer's journey.
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Xing Ads, used in all of the stages of the buyers journey. DACH region
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Twitter Ads, used as a secondary touch. (Remarketing)
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Facebook Ads, used as a secondary touch. (Remarketing)
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Quora Ads, used as a secondary touch. (Remarketing)
Know more

Frequently Asked Questions

How is inbound outreach different from outbound outreach?

Inbound outreach happens with the people who already interacted with your content.

Outbound outreach happens with the people who might know you but didn't interact with your content and, therefore, are not in your CRM yet.

Who will write the email copy for us?

Our sales copywriters - with input from your sales team.

Do I need to have a sales team for this service?

You need to have at least 1 person responsible for sales, i.e. a person who will talk to the customers.

Can you please expand on what you mean by multi-channel outreach? What does it mean exactly?

Multichannel outreach means that we develop different touchpoints with your targeted accounts on different channels in a very structured and orchestrated manner.

For example, we do outreach via email, LinkedIn, we run social selling, we reach your targeted accounts by phone, text, on Quora, via direct mail, Ads - all of that to build brand awareness for your company.

What is the cost of the service?

B2B multichannel outreach is priced monthly, depending on the bandwidth and competencies needed from us.

We offer modular pricing, i.e. you can change and adjust activities as we go, starting at €1,000/mo and going up to €4,000/mo.

Request a proposal so we can look into your business case and put together a list of services you need to hit your revenue goals

Do I need to have HubSpot for this service?

Yes, you'll need to have HubSpot Sales Hub - preferred Pro and above.

Let’s start working together 
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Get in touch in no time with our team