We help B2B companies orchestrate Account-Based Marketing programs. Target high-ticket buyers and build engagement programs for inbound and outbound campaigns.
Your Account-Based Marketing strategy is an indispensable pillar to guarantee your next marketing and sales program's success, especially when targeting high-value services with a sales cycle.
ABM Strategy is our first step in any engagement we have with our clients.
At first, we deep-dive into your market to understand your Ideal Customer Profile, target lists, and tiers of accounts.
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We then define your ABM buyer personas, make org charts, and build a multi-channel plan of engagements for buying committees.
Through various marketing and sales plays, we activate buyers from your target accounts and move the deals forward.
We continuously optimize ABM campaigns by looking at the metrics that constitute sales velocity.
As part of the ABM strategy, we build business cases to understand better what scenarios and hypotheses of your ABM programs bring the highest ROI.
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Demand gen focuses on creating brand awareness and interest in your products or services. Demand gen relies solely on marketing activities.
Meanwhile, ABM is all about aligning marketing and sales with equal involvement of both teams. Although the elements of demand gen are present in ABM programs too, demand gen is focused on particular campaigns, and ABM is focused on particular accounts you want to target.
We run strategy calls via Zoom together with our project manager 2 times a week. Before each call, we prepare on both sides for efficiency and the best use of your time.
We'll need to work with at least one marketing leader/ABM owner (usually, this is a person from your marketing team).
Additionally, we'll need to be in touch with at least one sales rep (not necessarily a leader) who is running engagement activities like sales outreach and has conversations with prospects.
At the beginning of your ABM journey, we also request a product or market person who knows your buyer personas and can offer market-specific insights.
Get in touch in no time with our team