Our proprietary Account-Based Marketing strategies are made specifically for B2B Tech Companies. With it, our clients land six-figure deals with five times shorter sales cycles. It's Revenue Ops on overdrive.
Without it, you'll be leaving money on the table. Companies that use ABM see more coordination between marketing and sales, leading to more high-ticket deals on the pipeline.
Our four-step process ensures outcomes to your company:
Research begins by diving into your market and understanding your Ideal Customer Profile, target lists, and account tiers.
Want to find out more about the ABM Program Strategy services?
We then define ABM buyer personas, layout org charts, and outline the multi-channel engagement plan targeted to buying committees.
We activate buyers from your target accounts with marketing and sales plays to move the deals forward.
We constantly analyze incoming data to optimize the process, making sales velocity faster with each iteration.
As part of the ABM strategy, we build business cases to better understand what scenarios of your ABM programs bring the highest ROI.
Book a strategy call with our senior strategists to see how our account-based marketing framework helps you grow your pipeline, scale your team, upsell and cross-sell your services. We can help you:
Demand gen focuses on creating brand awareness and interest in your products or services. Demand gen relies solely on marketing activities.
Meanwhile, ABM is all about aligning marketing and sales with equal involvement of both teams. Although the elements of demand gen are present in ABM programs, demand gen focuses on particular campaigns. ABM concentrates on specific accounts you want to target.
We run strategy calls via Zoom together with our project manager two times a week. Before each call, we prepare on both sides for efficiency and the best use of your time.
We'll need to work with at least one marketing leader/ABM owner (usually this is a person from your marketing team).
Additionally, we'll need to be in touch with at least one sales rep (not necessarily a leader). Someone, who is running engagement activities like sales outreach and has conversations with prospects.
At the beginning of your ABM journey, we might request a product or market person who knows your buyer personas and can offer market-specific insights.
Next is the execution of your ABM program in monthly sprints and with a modular approach. You can switch activities and adjust the campaign as you go.
Yes, as ABM program execution requires HubSpot. We can help you with the set up.