Devices

Account-Based Marketing Dedicated Team

Our team will execute your Account-Based Marketing activities. We run ABM for you or with you!

Devices
We proudly serve our friends at
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OUR ABM SERVICES

Full Stack
Account Based Marketing Execution

We run monthly sprints to execute ABM programs as a dedicated team or embedded into your in-house team.

Account Prospecting

Our prospecting services will help you get a list of targeted accounts with specific buying committees. You’ll get:

  • List of organizations based on your ICP
  • List of buying committees
  • ICP Organizational Chart

Network Booster

We also look at your current database and identify accounts that we could engage with from your clients’ network.

Infrastructure Management

ABM technology stack is our thing. We set up and manage your HubSpot Portal so that all the automation, rules, and personalization tactics work smoothly.

Brand Awareness

We run targeted brand awareness and thought leadership campaigns to help the sales teams with outreach activities.

Content Creation

We create content for your ABM programs, build landing pages, create ebooks, create webinars.

Performance Advertising

We run paid advertising campaigns on all major ad platforms to promote your services and products.

Network Booster

We look at your current database and identify accounts that we could engage with from your clients’ network.

Lead Nurturing

We set up Drip email marketing workflows and run remarketing campaigns to nurture your leads before the sales team takes over.

Account Research

Our team will do extensive research on your targeted accounts for technographic, firmographic, demographic and psychographic data so that you can build more personalized outreach campaigns.

Account-Based Pre-Sales Development

We focus on pre-sales activities with multiple contacts across each department of your targeted accounts. We will orchestrate multi-channel outreach to get sales appointments for your business development team.

Pipeline Analysis

Improving sales velocity is critical for any business. We will analyze the products or services that work best for your ICP. Some of the activities we analyze:

  • Time in each deal stage
  • Sales activities of your sales team
  • Org charts heatmaps (to understand if your salespeople communicate with the right contacts in the buying committee)

Account Penetration

We analyze the engagement and all multi-channel touchpoints with your targeted accounts to understand the optimizations we need to perform.

A modular approach to monthly sprints.

Modular
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Sprint-Based Execution

Your dedicated team has a senior consultant that runs the activities based on agile sprints. We follow the maturity model we created in the ABM strategy. Everything organized.

Modular Approach

Our monthly activities change based on your business needs. You will not get stuck with us doing one thing. This will help you scale your campaigns.

We appreciated a fast onboarding and MAN Digital’s deep involvement with the product. As we lack some in-house resources, having outside team members who are committed and have an answer to every question was very helpful.
XPLUS Marta
Marta Szwakopf
Head of Marketing @ XPLUS
This service is for you if
  • Your customer lifetime value is 15,000€ or more
  • Are a company that wants alignment between marketing & sales
  • Have at least 20 customers
  • Have at least 4,000€ in operational marketing costs per ABM program
With this service you will get
  • Project Manager - to execute, organize and run your sprints.
  • Subject matter experts - to execute specific ABM program tasks.
  • Marketing automation architect - so that you get the most out of your HubSpot portal
  • Sprints roadmap - to have a clear understanding of all the activities we will have together in the next months.
  • Flexible contracts - we don't lock down our clients with strict agreements. With us, it is easy. You like to work with us - we continue, you don't (which we doubt) - we stop the partnership.
  • A bunch of energy from our consulting calls.

Some of the tools we use to run ABM programs

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CRM & Marketing Automation
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Sales Intelligence
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Ad Platform
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Email Outreach
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ABM Platform
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Sales Intellingence

We build awareness

for our clients on:

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LinkedIn Ads, used in all of the stages of the buyer's journey.
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Xing Ads, used in all of the stages of the buyers journey. DACH region
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Twitter Ads, used as a secondary touch. (Remarketing)
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Facebook Ads, used as a secondary touch. (Remarketing)
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Quora Ads, used as a secondary touch. (Remarketing)
Know more

Frequently Asked Questions

How is ABM different to demand generation?

Demand gen focuses on creating brand awareness and interest in your products or services. It relies solely on marketing activities.

Meanwhile, ABM is all about aligning marketing and sales with equal involvement of both teams. Although the elements of demand gen are present in ABM programs too, demand gen is focused on particular campaigns, and ABM is focused on particular accounts you want to target.

How is consulting service different from full-service?

With ABM consulting, you execute the ABM program on your end. With full-service ABM, we execute, orchestrate, and coordinate ABM campaigns for you.

What is the cost of the ABM dedicated team per month?

The services of an ABM dedicated team are priced in a sprint model. The pricing is modular, which means you can step in and modify the activities as we go, starting at 4,000/mo.

Request a proposal to have us review your business case and offer a personalized solution to hit your revenue goals.

What is the ABM maturity model?

ABM maturity model is a way of assessing your company’s potential to run effective ABM programs.

To do this, you need to look at your progress with sales and marketing alignment, target accounts, marketing programs, and measurement models.

Check where your business stands on the ABM maturity scale.

Are you certified in ABM or HubSpot?

Yes, we are certified both in ABM (Demandbase) and HubSpot.

Do I need to have HubSpot to run ABM programs with you?

Definitely yes, as this is the core tool we use for ABM programs.

Let’s start working together 
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Get in touch in no time with our team