ABM Operations in HubSpot for Software Houses

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Launch In 4 weeks:

Out-of-the-box CRM setup without compromising features.

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Skip Trial & Error:

ABM playbooks proven on 50+ software companies.

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Senior Experts Only:

8+ years of experience in HubSpot solutions for B2B tech.

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Trusted by 50+ B2B Leaders Like You

80% of ABM Programs Fail for Software Houses

Here's how we fix technical bottlenecks that keep your ABM from working

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Data trapped in silos, automation clashes with CRM

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Sales and Marketing operate in seperate tools

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One-size-fits-all setup ignoring your business model

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All your account data working together in HubSpot

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Sales and Marketing using shared ABM workspace

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CRM setup built specifically for Software Houses

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We appreciated the fast onboarding and MAN Digital's deep involvement with the product. As we lack some in-house resources, having outside team members who are committed and have an answer to every question was very helpful.”

Marta Szwakopf

Head of Global Marketing, XPLUS

How We Set Up ABM in HubSpot
For Software Houses

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  • Connect Your Data Sources:
    Bring together key technographics and firmographics for a complete view of every account.
  • Build Intent-Based Scoring:
    Automatically identify which accounts are actively researching solutions like yours.
  • Track Multi-Channel Engagement:
    See how target accounts interact across all touchpoints in one unified dashboard.
  • Measure What Moves Revenue:
    Track metrics like account egagement, account penetration, generated pipeline and revenue.

From Setup to Results in 4 Weeks

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Discover & Align

We learn your business goals and map out what your HubSpot ABM setup needs to deliver.

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Build & Connect

Configure HubSpot & connect key marketing tools without disrupting you operations.

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Launch & Enable

We roll out your campaigns and train teams on how to use the new ABM setup.

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Optimize & Scale

You track campaign performance, attribution, and ROI in clear dashboards; refine for impact.

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Certified
Trainer

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Revenue Operation Certified

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Guided Client Onboarding

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Data Integrations Certified

What Software Houses Leaders Say About Working With Us

Recommend to anyone looking for support with ABM campaigns and HubSpot implementation.

Bartosz Piasecki

Marketing Manager, The Software House

Their hands-on coaching gave our marketing team a solid foundation to scale our operations.

Leopold van Osten

Founder & CEO @ Amsterdam Standard

Their automation and AI-enhanced data enrichment was a major boom to our processes.

Jörn Petereit

Managing Partner, IT Capital Partners

MAN Digital did a great job with HubSpot onboarding and setup! 

Claudia Słowik

Inbound Marketing Team Leader, Neoteric

They helped us with onboarding to HubSpot and made a big impact.

Michiel Faasse

ex-Managing Director, Expandior

Book a discovery chat with our CEO, Przemek

Fill in the form to book a time with our CEO for a casual chat, with some bad jokes as an icebreaker. Without hard pitches or pushy sales (we grew up in Eastern Europe, we don't know how to do it either way).
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Senior-Level Expertise: Talk directly with our CEO who has 8+ years of experience in HubSpot ABM implementations

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Custom ABM Roadmap: Get actionable insights specific to your Software House business challenges

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No Hard Selling: Just practical advice you can use immediately, whether we work together or not

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Technical Know-How: Learn how to make your tech stack work seamlessly with HubSpot

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Proven Frameworks: Discover ABM strategies tested on 50+ B2B companies like yours

Frequently Asked Questions

How is your service different from other ABM agencies or consultants?

Unlike others who focus only on strategy or setup, we handle the entire ABM process. From planning to execution and ongoing adjustments, we manage everything within HubSpot to make sure your campaigns stay on track and deliver results.

How does working with a fractional team fit into our current setup?

- If you already have a dedicated marketing team, we work alongside them, not as a replacement. Our experts integrate into their workflow, bringing technical setup and campaign execution.

- If you don't have dedicated marketing resources, we work as a fractional team covering every aspect of the ABM campaigns.

Do we need to hire additional help for the technical setup in HubSpot?

No, we handle all the technical setup ourselves, ensuring HubSpot is configured to support your ABM efforts with no extra resources needed.

Can HubSpot’s ABM feature handle everything we need, or do we need additional tools?

We maximize HubSpot’s built-in ABM features so you can target and engage accounts directly within the platform. If needed, we also integrate other ABM tools and platforms to add extra capabilities. 

How do you help sales and marketing teams stay aligned during ABM campaigns?

We ensure both teams have shared goals and work from the same data. We facilitate communication and collaboration within HubSpot for smoother execution.

How can we make sure we’re fully utilizing HubSpot’s ABM tools?

We provide guidance and training to ensure your team uses every relevant HubSpot feature. We also set up processes to make the most out of the platform.