Devices

B2B Demand Gen Services

Our Demand Generation campaigns combine convincing copy, detailed data analysis, and a multi-channel content distribution strategy to make your ideal clients drop their email in your contact form.

We grew dozens of B2B Tech Companies
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Our Demand Generation Services

The full package or just an add-on? We'll make sure you'll get leads knocking on your door. You demand the best in Demand Gen - and we deliver.

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B2B Inbound Marketing

Get eyes on your offering. We'll build interest to fill your pipeline with qualified leads, sent straight to your business development team. 

Paid-advertising

Performance Marketing

Invest money to make money. Our highly-targeted ad campaigns will take your ideal clients to your website. Social, display, and search ads - whatever's needed to increase your revenue.

Conversions

Conversion Copywriting

Write to sell. Our conversion copywriters will ensure you get your message across, and with constant A/B testing you'll leave a lasting impression on your audience.

Data analytics

Data & Analytics

The answer lies in the data. We analyse data regularly to identify improvement opportunities and keep an eye on the most important metrics  - sales velocity, pipeline value, and deals signed.

I was blown away by the knowledge and experience that MAN Digital had about our industry and our market.
Maciej Lukas SKYRISE-1
Maciej Lukas
Growth Manager @ Skyrise

Our Proven Demand Generation Methods

We only care about one metric: your revenue growth. Get to know how our method has generated millions in pipeline value for our clients:

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Month 1

Demand Generation Strategy

1. Define Buyer Persona & ICP

We develop your buyer personas - semi-fictional representations of your ideal customers - and outline the criteria that constitute your Ideal Customer Profile.

2. Content Marketing Outline

We lay out the topics that resonate with your buyer personas. Based on this, we craft compeling messages and plan content production.

3. Content Distribution Plan

We build a multi-channel matrix of content distribution to engage your buyers where they spend the most time online.

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Month 2
1. Marketing Automation Setup

We review your current tech stack and improve it if needed. Your team will receive the necessary training and we'll migrate your data to the new, improved installation.

2. Offer & Lead Magnets Creation

We work on your content offers and develop lead magnets with your buyer personas in mind.

3. Ad Campaigns Setup

We develop and prepare ad campaigns to guide your leads towards the content offers that we prepared.

4. Tracking and Analytics Setup

We'll define the target metrics you want to improve and build a tracking and reporting infrastructure to make sure no detail is left out.

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Month 3
1. Content Distribution

We execute multi-channel outreach to bring in the leads matching your ICP.

2. Performance Marketing

We deploy ads on relevant channel and use data-driven optimization to bring the maximum number of leads to your lead magnets.

3. Lead Nurturing and Scoring

We build automated lead nurturing sequences that help us move the deals forward. 

4. Outbound Sales (contextual)

We go back to basics and run outbound sales with personalized content offers and lead nurturing automation.

Monthly Ongoing
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Outcomes

1. Marketing-influenced Pipeline Growth

The impact of marketing on shortening Sales Cycles become clear as water.

2. Qualified Leads

You get high quality, nurtured leads ready to talk with sales.

3. Traffic Increase

Thanks to the lead magnets, ads, and multi-channel content distribution tailored to buyer personas, you see a spike in qualified website traffic.

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Some of the tools we use to run demand generation

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Email Outreach
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Data & Analytics
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Sales Intelligence

Wherever your clients are

we'll be there too:

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LinkedIn Ads, used in all of the stages of the buyers journey.
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Xing Ads, used in all of the stages of the buyers journey. DACH region
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Twitter Ads, used as a secondary touch. (Remarketing)
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Facebook Ads, used as a secondary touch. (Remarketing)
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Quora Ads, used as a secondary touch. (Remarketing)
Know more

Frequently Asked Questions

How is demand generation different from ABM?

Demand gen focuses on creating brand awareness and interest in your products or services. Demand gen relies solely on marketing activities.

Meanwhile, ABM is all about aligning marketing and sales with equal involvement of both teams. Although the elements of demand gen are present in ABM programs too, demand gen is focused on particular campaigns, and ABM is focused on particular accounts you want to target.

What is your pricing model?

Our pricing model is flexible depending on marketing maturity in your organization

For example, if you don't have a demand gen strategy then we start from scratch, eventually moving into execution. In this case, our pricing is based on the resources you have and what is needed from us. 

If you have a demand gen strategy in place, then we're looking at knowledge transfer and workshops for your marketing leadership team. 

We're happy to look into your business case and send you a proposal based on what we would do for your organization: request a proposal here.

Whom do I need to involve from my team?

We'll need the involvement of all the stakeholders interacting with your customers.

Usually, these are your marketing, sales, and product (delivery) teams.

We need this to get a 360° view of the customer, account, and buying committee.

Can you help me with my demand generation strategy?

Definitely. In some cases where you don't have an inbound strategy in place, this is the first thing we do before execution.

Request a proposal to learn what kind of services we'd offer depending on your business case.

Do you work only with B2B?

Yes, we work only with B2B and B2Enterprise. This is where we have the most experience, and so where we can make the biggest impact.

Do I need to have HubSpot?

Yes and no - depending on the services you'll need from us.

If you require full demand gen sprints, we'll need HubSpot in all of execution.

If our services will be limited to strategy, workshops, or trainings only, then there's no need for you to have HubSpot as we have experience with different MarTech options.

Meanwhile, we execute demand gen campaigns only with HubSpot because of the scalability, fast onboarding, and a shorter learning cycle.

Let your clients do the sales work for you

Deploy your demand generation campaign and watch your pipeline grow with qualified leads.