Demand Generation Services Geometry Icon

Demand Generation Solutions for B2B

Build awareness of Your product or services with full-stack demand generation and performance marketing.

We proudly serve our friends at
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Our Demand Generation Services

We do everything “performance” you can do in demand generation. Name your pain - we have the solution.

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B2B Inbound Marketing

We increase interest and brand awareness of your product and services to pull qualified leads into your sales pipeline and send them to your business development team. We deliver you sales-ready leads.

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B2B Multichannel Outreach

Don't rely on inbound. We orchestrate outreach activities with heavy research, prospecting, social selling, and multi-channel outreach. Our SDRs will engage and outreach with your prospects to book qualified appointments for your sales team.

Paid-advertising

Performance Marketing

Enhance interests in your offers and lead magnets by placing ads on channels where your audience hangs out. Drive relevant traffic to your website. We focus on performance marketing, managing social ads, display, and search ads.

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Conversion Copywriting

We deliver a systematic approach to copywriting that focuses on conversions and making a real impact on your business. Our continued improvement and optimization will communicate efficiently to your audience your unique value proposition.

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Data & Analytics

We track actionable data that helps you improve your pipeline growth. We focus on enhancing sales velocity, identifying all the gaps in your sales funnels, and proposing actionable improvements.

I was blown away by the knowledge and experience that MAN Digital had about our industry and our market.
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Maciej Lukas
Growth Manager @ Skyrise

Our Approach to Demand Generation

We focus on performance and revenue.
All of demand generation is structured around one goal: How we can create an ideal sales conversation.

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Step 1

Demand Generation Strategy

1. Define Buyer Persona & ICP

We develop your buyer personas - semi-fictional representations of your ideal customers - and outline the criteria that constitute your Ideal Customer Profile.

2. Content Marketing Outline

We lay out the topics that would resonate with your buyer personas. Based on the topics, we identify specific messages and plan content production.

3. Content Distribution Plan

We build a multi-channel matrix of content distribution to engage your buyers where they hang out the most often.

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Step 2
1. Marketing Automation Setup

We make sure you have the tech stack for smooth multi-channel outreach. We onboard your team and migrate your data.

2. Offer & Lead Magnets Creation

We work on your content offers and develop lead magnets with buyer personas in mind.

3. Ad Campaigns Setup

We develop and prepare ad campaigns to guide your leads towards the content offers that we prepared.

4. Tracking and Analytics Setup

We make sure you understand the impact of your demand gen efforts by defining the metrics and building a reporting infrastructure.

Setup
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Step 3
1. Content Distribution

We execute multi-channel outreach to bring in the leads matching your ICP.

2. Performance Marketing -> Ads to offer pages

We make data-driven ad decisions to bring the maximum number of leads to the landing pages with your lead magnets.

3. Lead Nurturing and Scoring

We build automated lead nurturing sequences that help us move the deals forward. 

4. Outbound Sales (contextual)

We go back to basics and run outbound sales with personalized content offers and lead nurturing automation to support us.

Monthly Ongoing
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Outcomes

1. Marketing-influenced Pipeline Growth

You see the bigger impact that your marketing activities make on moving the deals forward.

2. Qualified Leads

You get better-quality, nurtured leads ready for a conversation with sales.

3. Traffic Increase

Thanks to the lead magnets, ads, and multi-channel content distribution tailored to buyer personas, you see a spike in website traffic.

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Some of the tools we use to run demand generation

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CRM & Marketing Automation
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Sales Intelligence
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Ad Platform
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Email Outreach
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Data & Analytics
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Sales Intellingence

We build awareness

for our clients on:

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LinkedIn Ads, used in all of the stages of the buyer's journey.
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Xing Ads, used in all of the stages of the buyers journey. DACH region
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Twitter Ads, used as a secondary touch. (Remarketing)
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Facebook Ads, used as a secondary touch. (Remarketing)
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Quora Ads, used as a secondary touch. (Remarketing)
Know more

Frequently Asked Questions

How is demand generation different from ABM?

Demand gen focuses on creating brand awareness and interest in your products or services. Demand gen relies solely on marketing activities.

Meanwhile, ABM is all about aligning marketing and sales with equal involvement of both teams. Although the elements of demand gen are present in ABM programs too, demand gen is focused on particular campaigns, and ABM is focused on particular accounts you want to target.

What is your pricing model?

Our pricing model is flexible depending on marketing maturity in your organization

For example, if you don't have a demand gen strategy then we start from scratch, eventually moving into execution. In this case, our pricing is based on the resources you have and what is needed from us. 

If you have a demand gen strategy in place, then we're looking at knowledge transfer and workshops for your marketing leadership team. 

We're happy to look into your business case and send you a proposal based on what we would do for your organization: request a proposal here.

 

Whom do I need to involve from my team?

We'll need the involvement of all the stakeholders interacting with your customers.

Usually, these are your marketing, sales, and product (delivery) teams.

We need this to get a 360° view of the customer, account, and buying committee.

 

Can you help me with my demand generation strategy?

Definitely. In some cases where you don't have an inbound strategy in place, this is the first thing we do before execution by default.

Request a proposal to learn what kind of services we'd offer depending on your business case.

Do you work only with B2B?

Yes, we work only with B2B and B2Enterprise, mainly because this is where we're most experienced in and, therefore, can make the biggest impact. 

Do I need to have HubSpot?

Yes and no - depending on the services you'll need from us.

If you require full demand gen sprints, we'll need HubSpot in all of execution.

If our services will be limited to strategy, workshops, or trainings only, then there's no need for you to have HubSpot as we have experience with different MarTech options.

Meanwhile, we execute demand gen campaigns only with HubSpot because of the scalability, fast onboarding, and a shorter learning cycle.

Let’s start working together 
on your next campaign.

Get in touch in no time with our team