Data is golden in the 21st century - put it to use. We deep-dive into your data to identify opportunities for revenue growth and higher sales velocity.
Relevant metrics only. From the realm of information your business generates, we pull out the most relevant opportunities for revenue growth.
Our first step is to understand your business goals and metrics you would like to track.
Want to know how we can help you with Data Analytics for your B2B organization?
We look at your existing analytics and tracking to identify additional data sources you need to track.
We will map down all the goals, conversions, and metrics to track and build customized dashboards for sales, marketing, and finance.
We set up Google Tag Manager, Google Analytics and integrate all the tech behind them. We build the tracking needed for the dashboards, ad platforms, and CRM.
We use Databox, Google Data Studio, and Hubspot dashboards to report all your sales and marketing activities.
We help you solve tracking, conversion, and dashboard errors by looking at both quantitive and qualitative data.
A key difference is the integrations that you can have with each tool.
Databox (a paid tool) is more versatile and offers many different integrations. It's also easy to get started with as it comes with templates and galleries.
Data Studio is a free tool, but it only integrates with Google products. Integrating Data Studio with HubSpot is a very long and technical process, while Databox offers a native integration and ready-made dashboards.
We use Google Tag Manager and Google Analytics for tracking the behavior of your users.
We use Tag Manager to set up tracking, and Google Analytics for visualization purposes.
For performance marketing and Google Analytics - no.
Meanwhile, if you want to get more insights in real-time on sales performance and deep marketing engagement, then yes, you need Databox, but it's still not a requirement.
Our key metrics are the ones that go into the sales velocity formula: # of opportunities, deal value, win rate, and time spent to close a sale.
Each of these metrics has sub-metrics that we also track and report.
1. Under opportunities, we have # of SQLs, MQLs, leads, sessions, visits, etc.
2. Under deal value, there are # of deals open, products or services you sold.
3. Under win rate, there is conversion rate (session to lead conversion rate, lead to MQL), email marketing metrics, social media metrics, ad metrics like CPC, cost per lead/sale/opportunity, ROI.
4. Under the length of sales, there is time spent in each pipeline/deal stage - this is needed to understand where the blockage is, in other words, where leads get stuck.
Within sales activities, we can track: email sequences performance metrics like open rates, CTR, meetings booked, how many touchpoints we need with a customer.
For Top of the Funnel, we track # of anonymous visits (companies that visited your website but they didn't opt-in, so they can't be considered inbound leads), page visits, interactions of opted-in leads.
The reason sales need to track anonymous activity is because otherwise, we would think that lead interaction starts with them opting in. In reality, they might have visited the website many times before opting in.
Therefore, it's critical to understand this so that sales reps can make segments and use this data to make sales decisions.
B2B Data and Analytics services have project-based pricing. Our pricing here is highly personalized based on the data you need & the tools you have.
Request a proposal, so we can take a look at your business case and deliver a proposal that covers the services you need to hit your revenue goal.
No, we can plug in and look at different data points.
Nevertheless, if you want to have sales data and analytics, then we require HubSpot.
Schedule your 30 minute strategy call - no compromise.