Data analytics2

Data that Matters to Grow Your Business

We track actionable data that will help you improve pipeline growth. We focus on enhancing sales velocity, identifying the gaps in your sales funnels, and proposing actionable improvements.

We proudly serve our friends at
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Data and Analytics Services

We focus on metrics and data that matters for business growth and process improvements.

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Identify Goals

Our first step is to understand better your business goals and conversion metrics you would like to track in your business.

Want to know how we can help you with Data Analytics for your B2B organization?

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I was blown away by the knowledge and experience that MAN Digital had about our industry and our market. We learned much more than we thought possible.
Maciej Lukas SKYRISE
Maciej Lukas
Growth Manager @ Skyrise
This service is for you if
  • You're a company that wants to understand better their business analytics, tracking, and data visualization. We are the best fit for companies running Demand Generation, Performance Marketing, ABM or Outreach Campaigns.
With this service you will get
  • Analytics Expert - to help you organize all the sprints, technical setup, and build your dashboards.
  • Sprints roadmap - to have a clear understanding of all the activities we will have together in the next months.
  • Personalized outreach maturity model to follow - so that you can scale and track your outreach activities.
  • Flexible contracts - we don't lock down our clients with strict agreements. With us, it is easy. You like to work with us; we continue, you don't (which we doubt) we stop the partnership.
  • A bunch of energy from our daily sprints.

Some of the tools we use for Data & Analytics

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CRM & Marketing Automation
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Data Visualization
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Data Visualization
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Conversion Rate Optimization
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Behavior Tracking
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Data Analytics

We build awareness

for our clients on:

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LinkedIn Ads, used in all of the stages of the buyer's journey.
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Xing Ads, used in all of the stages of the buyers journey. DACH region
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Twitter Ads, used as a secondary touch. (Remarketing)
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Facebook Ads, used as a secondary touch. (Remarketing)
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Quora Ads, used as a secondary touch. (Remarketing)
Know more

Frequently Asked Questions

What is the difference between Data Studio and Databox?

The key difference is the integrations that you can have with each tool.

Databox (a paid tool) is more versatile and offers many different integrations. It's also easy to get started with as it comes with templates and galleries.

Data Studio, on the other hand, is a free tool but it only integrates with Google products. Integrating Data Studio with HubSpot is a very long and technical process, while Databox offers a native integration and ready-made dashboards.

How do you use Google Tag Manager and Google Analytics?

We use Google Tag Manager and Google Analytics for tracking the behavior of your users

We use Tag Manager to set up the tracking, and Google Analytics - for visualization puproses.

Do I need Databox for this service?

For performance marketing and Google Analytics - no.

Meanwhile, if you want to get more insights in real-time on sales performance and deep marketing engagement, then yes, you need Databox, but it's still not a requirement.

What are the metrics you can track and report on?

Our key metrics are the ones that go into the sales velocity formula: # of opportunities, deal value, win rate, and time spent to close a sale.

Each of these key metrics has sub-metrics that we also track and report on.

1. Under opportunities we have # of SQLs, MQLs, leads, sessions, visits, etc.

2. Under deal value there are # of deals open, products or services that you sold.

3. Under win rate there is conversion rate (session to lead conversion rate, lead to MQL), email marketing metrics, social media metrics, ad metrics like CPC, cost per lead/sale/opportunity, ROI.

4. Under the length of sales there is time spent in each pipeline/deal stage - this is needed to understand where the blockage is, i.e. where leads get stuck.

Within sales activities we can track: email sequences performance metrics like open rates, CTR, meetings booked, how many touchpoints we need with a customer.

For Top of the Funnel, we track # of anonymous visits (companies that visited your website but they didn't opt-in so they can't be considered inbound leads), page visits, interactions of opted-in leads

The reason it's important for sales to track anonymous activity is because otherwise we would think that lead interaction starts with them opting in, while in reality they might have visited the website many time before opting in.

Therefore, it's critical to understand this so that sales reps can make segments and use this data to make sales decisions.

What is the cost of the service?

B2B Data and Analytics services have project-based pricing. Our pricing here is highly personalized based on the data you need & the tools you have.

To have us look at your business case and deliver a proposal that covers only the services you need to hit your revenue goals, request a proposal here.

Do I need to have HubSpot for this service?

No, we can plug in and look at different data points. 

Nevertheless, if you want to have sales data and analytics, then we require HubSpot.

Let’s start working together 
on your next campaign.

Get in touch in no time with our team