Use Your Sales Data to Grow Your Revenue

Data is golden in the 21st century - put it to use. We deep-dive into your data to identify opportunities for revenue growth and higher sales velocity. 

We grew dozens of B2B Tech Companies
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Data Tracking & Analysis for B2B Tech Companies

Relevant metrics only. From the realm of information your business generates, we pull out the most relevant opportunities for revenue growth.

Identify Goals

Our first step is to understand your business goals and metrics you would like to track.

Want to know how we can help you with Data Analytics for your B2B organization?

I was blown away by the knowledge and experience that MAN Digital had about our industry and our market. We learned much more than we thought possible.
Maciej Lukas SKYRISE
Maciej Lukas
Growth Manager @ Skyrise
This service is for you if
  • You're a company that wants to understand better their business analytics, tracking, and data visualization. We're specialized in companies running Demand Generation, Performance Marketing, ABM, or Outreach Campaigns.
With this service you will get
  • Analytics Expert - to help you organize all the sprints, technical setup, and build your dashboards.
  • Sprints roadmap - to have a clear understanding of all the activities we will have together in the next months.
  • Personalized outreach maturity model to follow - so that you can scale and track your outreach activities.
  • Flexible contracts - we don't lock down our clients with strict agreements. With us, it is easy. You like to work with us; we continue, you don't (which we doubt) we stop the partnership.
  • An energy boost from our daily sprints.

Some of the tools we use for Data & Analytics

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CRM & Marketing Automation
Data Visualization
Data Visualization
Conversion Rate Optimization
Behavior Tracking
Data Analytics

Make the most out of your data

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LinkedIn Ads, used in all of the stages of the buyers journey.
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Xing Ads, used in all of the stages of the buyers journey. DACH region
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Twitter Ads, used as a secondary touch. (Remarketing)
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Facebook Ads, used as a secondary touch. (Remarketing)
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Quora Ads, used as a secondary touch. (Remarketing)
Know more

Frequently Asked Questions

What is the difference between Data Studio and Databox?

A key difference is the integrations that you can have with each tool.

Databox (a paid tool) is more versatile and offers many different integrations. It's also easy to get started with as it comes with templates and galleries.

Data Studio is a free tool, but it only integrates with Google products. Integrating Data Studio with HubSpot is a very long and technical process, while Databox offers a native integration and ready-made dashboards.

How do you use Google Tag Manager and Google Analytics?

We use Google Tag Manager and Google Analytics for tracking the behavior of your users

We use Tag Manager to set up tracking, and Google Analytics for visualization purposes.

Do I need Databox for this service?

For performance marketing and Google Analytics - no.

Meanwhile, if you want to get more insights in real-time on sales performance and deep marketing engagement, then yes, you need Databox, but it's still not a requirement.

What are the metrics you can track and report on?

Our key metrics are the ones that go into the sales velocity formula: # of opportunities, deal value, win rate, and time spent to close a sale.

Each of these metrics has sub-metrics that we also track and report.

1. Under opportunities, we have # of SQLs, MQLs, leads, sessions, visits, etc.

2. Under deal value, there are # of deals open, products or services you sold.

3. Under win rate, there is conversion rate (session to lead conversion rate, lead to MQL), email marketing metrics, social media metrics, ad metrics like CPC, cost per lead/sale/opportunity, ROI.

4. Under the length of sales, there is time spent in each pipeline/deal stage - this is needed to understand where the blockage is, in other words, where leads get stuck.

Within sales activities, we can track: email sequences performance metrics like open rates, CTR, meetings booked, how many touchpoints we need with a customer.

For Top of the Funnel, we track # of anonymous visits (companies that visited your website but they didn't opt-in, so they can't be considered inbound leads), page visits, interactions of opted-in leads

The reason sales need to track anonymous activity is because otherwise, we would think that lead interaction starts with them opting in. In reality, they might have visited the website many times before opting in.

Therefore, it's critical to understand this so that sales reps can make segments and use this data to make sales decisions.

What is the cost of the service?

B2B Data and Analytics services have project-based pricing. Our pricing here is highly personalized based on the data you need & the tools you have.

Request a proposal, so we can take a look at your business case and deliver a proposal that covers the services you need to hit your revenue goal.

Do I need to have HubSpot for this service?

No, we can plug in and look at different data points. 

Nevertheless, if you want to have sales data and analytics, then we require HubSpot.

Use data you already have to grow your revenue.

Schedule your 30 minute strategy call - no compromise.