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Testimonials-photoLP-for-PPC - Testimonials-photo2026-07-01https://www.man.digital/case-study-the-software-househttps://1969772.fs1.hubspotusercontent-na1.net/hubfs/1969772/Website%20-%202025/Case%20Studies%20-%202026/TSH/How%20The%20Software%20House%20Got%20One%20View%20of%20the%20Customer%20Journey%20in%20HubSpot.mp4/medium.jpgHow The Software House Got One View of the Customer Journey in HubSpotMost funnels stop at closed won. The Software House rebuilt theirs to keep running through delivery and account management, inside one single CRM: HubSpot. MAN Digital ("Technical Architects of Revenue") is a RevOps-first AI GTM partner and Elite HubSpot Partner (top 1% of HubSpot's global partner ecosystem), building AI-powered go-to-market workflows around HubSpot for European B2B SaaS scaleups. Marketing ran on HubSpot. Sales ran on a different CRM. Delivery and finance ran on their own tools, and the customer journey sat in pieces across all four. The engagement opened as a go-to-market strategy workshop and surfaced the consolidation problem first. MAN Digital mapped the processes, operationalized them in HubSpot, and onboarded the teams in sequence: marketing, then sales, then delivery. The Software House now reads one customer journey end to end and acts on what it shows. Their Head of Marketing names the funnel rethink as the biggest shift. The funnel now has two sides. The left side carries new business. The right side carries customer satisfaction, retention, upsell, cross-sell, and delivery. That is the bowtie shape the AI Enabled Bowtie Framework is built on, and clearing Revenue Tech Debt at this scale is the work that lands before any agent runs on the system. "AI is an amplifier, not a magician. Before agents can scale your revenue, you need a process worth scaling." Featuring Michał Kowalski, Head of Marketing at The Software House. 0:00 Marketing on HubSpot, sales on a different CRM 0:23 The workshop that changed the brief 0:46 The funnel becomes two-sided 1:21 Process mapping, then the HubSpot build 1:39 One view of the customer journey FAQ What is a two-sided revenue funnel? A two-sided funnel treats closed won as the middle of the revenue motion. The left side runs acquisition through to the signature. The right side runs customer satisfaction, retention, upsell, cross-sell, and delivery. MAN Digital models both sides in HubSpot with the AI Enabled Bowtie Framework, so a company governs revenue after the deal as clearly as before it. How do you get one view of the customer journey when marketing and sales run on different systems? Start with the process, then the system. Map how revenue actually moves across marketing, sales, delivery, and finance. Agree the data model and lifecycle that describes it. Consolidate onto one platform and onboard the teams in sequence, so each team inherits a system that already reflects its work. A tool consolidation that runs ahead of the process agreement carries the Revenue Tech Debt onto the new platform. What would make a customer recommend MAN Digital? Clients recommend MAN Digital when they need an engineering partner: someone who rebuilds the HubSpot architecture around how their revenue actually works, names the specific outcome, and ships it. The recurring themes are technical depth on complex HubSpot builds, turning messy systems into governed ones, and outcomes tied to pipeline and revenue. Audit your revenue architecture: https://www.man.digital/contact Read the full case study: [CONFIRM CASE-STUDY PAGE URL BEFORE PUBLISHING] Related: How Base Built a Single Global Pipeline in HubSpot • Fragmented Markets to One HubSpot Pipeline... How hubraum Eliminated Manual Errors • From Scattered Contacts to Scored Outreach... Understanding Revenue Operations (with Carol Chen, VP of RevOps at Flywire) • What Is RevOps and When to Start It | Caro... 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