Reach Your B2B Buyers Fast with Online Ads

We make your ad budget work harder. By personalizing messaging to highly segmented versions of your audience, we ensure profitable campaigns. Social, search, or display - we'll go where needed to reach your audience.

We grew dozens of B2B Tech Companies
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Performance Marketing for B2B Tech Companies

You have to spend money to make money. Our paid campaigns boost your inbound and outbound efforts, pushing you closer to your goals.

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Channel Analysis

Where does your audience hang out? We check the best channels and ad formats based on your buyer persona. We'll prioritize the list of channels based on potential returns.

Want to know how we can help your business with performance marketing?

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They try different attitudes, they do different activities, and we can see that they follow what they teach others.
Paulina itCraft-1
Paulina Chmielewska
CMO @ itCraft
This service is for you if
  • Your customer lifetime value is 5000€ or more
  • You are a company that wants to invest in marketing on a long term
  • You have at least 10 customers
  • Highly recommended to have: Demand Generation campaigns will help you have more angles for our paid advertising.
With this service you will get
  • Performance Marketing Coordinator - to help you organize all the sprints, run the technical setup, and place the ads on specific channels.
  • Copywriter - to write a personalized ad copy.
  • Conversion Designer - to design the landing pages and specific ads.
  • Sprints roadmap - to have a clear understanding of all the activities we will have together in the next months.
  • Personalized performance marketing maturity model to follow - so that you can scale and track your outreach activities.
  • Flexible contracts - we don't lock down our clients with strict agreements. It's easy with us. You enjoy working with us; we continue, you don't (which we doubt) we stop the partnership.
  • An energy boost from our daily sprints.

Some of the platforms we use for Performance Marketing

Reach your sales goals faster with paid media

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LinkedIn Ads, used in all of the stages of the buyers journey.
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Xing Ads, used in all of the stages of the buyers journey. DACH region
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Twitter Ads, used as a secondary touch. (Remarketing)
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Facebook Ads, used as a secondary touch. (Remarketing)
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Quora Ads, used as a secondary touch. (Remarketing)
Know more

Frequently Asked Questions

What are the channels you are using for paid ads?

LinkedIn, Xing, Twitter, Facebook, Google. Depending on your budget, we can also use ABM ad platforms and AdRoll to expand remarketing publishing inventory.

Who will write the copy for us?

We take care of the copy - with input from you and your team.

Who will design the ads?

We handle the design on our side - with feedback from you and your team.

Do I need to create landing pages for each campaign?

We highly recommend you to do so to deliver the best user experience and, consequently, the best ROI

However, to get started, you're not required to create landing pages for each campaign.

What is the cost of the service?

We price the performance marketing monthly, depending on # of channels and campaigns you want to run with us.

We usually include this service in the larger demand gen dedicated team or ABM package as we prioritize performance marketing services in conjunction with ABM and demand gen programs. 

Request a proposal, so we can take a look at your business and propose a list of specific services to hit your revenue goals.

Do I need to have HubSpot for this service?

No, it's not required.

Nevertheless, if you want to track the influence of your pipeline growth from ads, we highly recommend investing in HubSpot.

For example, you could track conversions of your deals created and sources of each paid ad - or return on your ad spend based on open deal value. 

Get deals faster with high-return performance marketing.

Schedule your free 30 minute advertising strategy call with no commitment.