Scale Customer Acquistion with Paid Advertising

Enhance the interest in your offers and lead magnets by placing ads on the channels where your audience hangs out. To drive relevant traffic to your website, we focus on performance marketing, managing social ads, as well as display and search ads.

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Performance Marketing Services

We use paid advertising to expand your inbound and outbound campaigns with relevant ads for your audiences.

Channel Analysis

We rigorously check the best ad mediums and channels by analyzing the buyer persona and where they hang out online. We'll choose a list of channels for your campaigns with clear prioritization.

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Strategy Planning

Based on the channels and buyer persona, strategies, and what type of landing page and ads we need to create, as well as the angles we choose for your campaign. It helps us be more relevant and increases the chance of conversions.

Ads Creation

We create the copy and design of ads personalized for each channel. As a rule of thumb, we create different variations of the ads - this helps us continuously test our ads' messaging.

Setup & Tracking

Our team will do an extensive competition analysis to understand what your competition is advertising. We will choose the keyword and placements targeting and setup all the goals, conversions, and micro-conversions.

Continuous Optimization

We aim to get you quality leads with the lowest costs without neglecting the scaling opportunities. That is why we continuously optimize the ads, build A/B experimentations, and optimize your campaigns' costs.

Scaling Best-Performing Ads

We analyze the paid ads performance to understand better the impact we had on the sales pipeline's growth and scale the best performing ads - helps you scale ads and convert more leads at lower costs.

Lead Scoring & Sales Handover

Our marketing automation consultant will develop a set of rules and automations to identify sales-ready leads and give them VIP treatment from your sales team. We will pass the sales-ready leads to your sales team. All they need to do is to convert them into deals.

They try different attitudes, they do different activities, and we can see that they follow what they teach others.

Paulina Chmielewska

CMO @ itCraft

This service is for you if

Your customer lifetime value is 5000€ or more
You are a company that wants to invest in marketing on a long term
You have at least 10 customers
Highly recommended to have: Demand Generation campaigns will help you have more angles for our paid advertising.

With this service you will get

Performance Marketing Coordinator - to help you organize all the sprints, run the technical setup, and place the ads on specific channels.
Copywriter - to write a personalized ad copy.
Conversion Designer - to design the landing pages and specific ads.
Sprints roadmap - to have a clear understanding of all the activities we will have together in the next months.
Personalized performance marketing maturity model to follow - so that you can scale and track your outreach activities.
Flexible contracts - we don't lock down our clients with strict agreements. With us, it is easy. You like to work with us; we continue, you don't (which we doubt) we stop the partnership.
A bunch of energy from our daily sprints.

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Some of the ad platforms we use to run Performance Marketing

Ad platforms

we use for your campaigns

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LinkedIn Ads, used in all of the stages of the buyer's journey.

Xing Ads, used in all of the stages of the buyers journey. DACH region

Twitter Ads, used as a secondary touch. (Remarketing)

Facebook Ads, used as a secondary touch. (Remarketing)

Google Ads, used in all of the stages of the buyer journey.

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Frequently Asked Questions

What are the channels you are using for paid ads?

All of the channels you can see above ☝️

LinkedIn, Xing, Twitter, Facebook, Google.

Plus, depending on your budget, we can also use ABM ad platforms and AdRoll to expand remarketing publishing inventory.

Who will write the copy for us?

We take care of the copy - with input from your team.

Who will design the ads?

We handle the design on our side - with input from your team.

Do I need to create landing pages for each campaign?

We highly recommend you do so for the sake of unique, specific user experiences and, subsequently, a higher ROI.

However, to get started, you're not required to create landing pages for each campaign.

What is the cost of the service?

We price performance marketing on a monthly basis, depending on # of channels and campaigns you want to run with us.

We usually include this service in the larger demand gen dedicated team or ABM package as we prioritize performance marketing services in conjunction with ABM and demand gen programs.

To have us look into your business case and come up with a list of specific services to hit your revenue goals, request a proposal here.

Do I need to have HubSpot for this service?

No, it's not required.

Nevertheless, if you want to track the influence of your pipeline growth from ads, we highly recommend investing in HubSpot.

For example, we could track things like conversions of your deals created and sources of each paid ad - or return on your ad spend based on open deal value.

Let’s start working together
on your next campaign.