Speed up ABM implementation

High-value accounts

Select and prioritize accounts most likely to close. Segment them based on intent and engagement. 

Relevance at scale

Uncover account insights and empower relevant sales engagement. Boost response rates.

Clear attribution

Monitor ABM's impact on pipeline and revenue. Improve budget ROI 

We help you set up and execute your campaigns focusing on pipeline & revenue, not MQLs.

Integrate marketing & sales efforts 

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1. Shared strategy

Define a unified strategy with both teams, ensuring alignment on target accounts, messaging, and goals to maximize impact.

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2.  Demand Generation

Execute targeted and personalized demand-generation campaigns to engage key accounts. Utilize a combination of digital marketing account-specific content creation.

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3. Sales Activation

Provide sales teams with the necessary triggers, insights, and training aligned with the ABM campaign.  Enhance contextualized and personalized lead follow-up.

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4. Revenue Operations

Integrate marketing and sales systems, ensuring seamless data flow and communication. Put reporting in place to track the success of the integrated efforts.

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Traditional Agencies vs MAN Digital

 

Traditional Agencies

MAN Digital

North star

Vanity metrics like MQLs

Revenue and meetings with target accounts

Approach

Generic and broad messaging

Focus on segments and individual accounts

Team

Junior specialists after senior talks 

Senior experts across the entire collaboration

Best for

Companies looking for channel-specific expertise

Companies searching for end-to-end orchestration

Traditional Agencies

North star

Vanity metrics like MQLs

Approach:

Generic and broad messaging

Team:

Junior specialists after senior talks

Best for:

Companies looking for channel-specific expertise

MAN Digital

North star:

Revenue and meetings with target accounts

Approach:

Focus on segments and individual accounts

Team:

Senior experts across the entire collaboration

Best for

Companies searching for end-to-end support

Let's Talk ABM

Impact on Revenue Leaders

CEO

  • Stop being generic in a competitive market and focus on sub-segments.
  • Add new go-to-market that allow you to win bigger contracts with big brands.
  • Get full visibility into revenue coming from named accounts you go after.

Sales Leader

  • Get insights into account pains/needs, intent signals and behaviour data for more relevant connections. 
  • Switch from volume based outreach to quality connections based on expertise and relevant  value proposition.

Marketing Leader

  • Optimise your marketing spend and generate pipeline value instead of MQLs
  • Improve engagement and conversion rates with better segmentation.
  • Win big with hyper-personalised approach toward strategic accounts.

ABM Programs

Launch your ABM campaign with an experienced partner and generate more pipeline for your company.

Let’s talk ABM Learn more

Revenue Catalyst

Uncover opportunities across your entire funnel and hit 2024 targets with confidence.

Let’s talk RevOps Learn more

ABM that drives revenue growth

+ 30%
more won deals

Divante closes 30% more deals with ABM

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+ 9
enterprise discussions

Duon initiates 9 enterprise discussions with ABM

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+ €500k
sales pipeline

Neoteric adds €500k€ to its pipeline in 3 months.

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Talk to the ABM expert.

Account-based marketing is complex. Meet right away with an ABM strategist, not some junior SDR. Our expert will assess your ABM readiness to find out if we can help you. Then, he'll prepare a tailored plan for you.
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